1. Case Study:National Thoroughbred Racing AssociationExpanding social media & mobile reach Tweet this webinar

2. Presentation AgendaBrief intro to the Work 2.0 Platform3Executive Summary - NTRA7 Business Drivers for the NTRA8 Work 2.0 Modules Deployed9 Results12 Audience Q & A 13 Copyright 2011 Collabor Inc. 10/18/2011 2All Rights Reserved 3. Work 2.0 for Trade AssociationsPrivate & secure access, content sharing, andcollaboration tools Copyright 2011 Collabor Inc. 10/18/2011 3 All Rights Reserved 4. Work 2.0 for Trade Associations Rapid, cost-effective integration with web, mobile devices,social media outlets & applications Copyright 2011 Collabor Inc. 10/18/2011 4 All Rights Reserved 5. Work 2.0 for Trade AssociationsExpertise with multiple trade associations & membergroups as well as leading global companies Copyright 2011 Collabor Inc. 10/18/2011 5 All Rights Reserved 6. Work 2.0 Client SatisfactionFarrell Delman, President, Tobacco Manufacturers AssociationAs the global information center for the tobacco industry, we had been operating with offshoredevelopers and content writers in India, spread between Bangalore, Kochi and Hyderabad. Wethen asked Collabor to set-up a team to rebuild from scratch our web applications and to fulfill ourdaily / hourly content and writing needs at Hyderabad. As the leading industry marketintelligence organization our content needs are dynamic, time bound andthe web application is the sole driver of our business. I am happy to say thatCollabor has worked with us through ups and downs and we are very happy with our integratedteam, their capabilities and our relationship. We consider them an integral part of ourorganization.John Della Volpe, Founder & Managing Partner, SocialSphere, Inc"Collabor exceeds my already high expectations with every project we undertake. Simply stated --we have the very best relationship that you can have with a technology company. At every turn,they provide outstanding service, great ideas and rock-solid technology. Their Work 2.0platform has been very robust, yet flexible for our diverse needs." Copyright 2011 Collabor Inc.10/18/20116All Rights Reserved 7. Executive Summary: NTRA Business driver: Challenges in attracting new fans to the sport & declining memberships. Listen & engage on social media outlets to engage & attract new generation of members. Making content available to mobile & smartphone users. Work 2.0 for Trade Associations + Work2Go Mobility platform Results: NTRA Facebook page grew from under 1,000 likes to more than 9,000 in around 6 months. Use of mobile devices to access NTRA content grew by 4X. Customer Satisfaction: We consider the Collabor team to be an extension of our team and an important resource for the NTRA and its members. Copyright 2011 Collabor Inc. 10/18/2011 7 All Rights Reserved 8. Business Drivers for NTRA Respond to declining membership Redesigned website with a betterCMS for featuring fan focussedcontent. Integrating social media widgets,blogs to facilitate engagement with anew generation through NTRA publicsocial media outlets to attract newmembers > Facebook Likes > Photos on Flickr > YouTube videos Making content available throughmobile devices: Reaching out to the rapidlyincreasing base of smartphone &mobile users. Optimized NTRA.com for viewing onmobile devices. Copyright 2011 Collabor Inc. 10/18/2011 8 All Rights Reserved 9. Work 2.0 Modules Deployed Rapid deployment of Social media & public Info integrationmodules; development completed in just 4 monthsNTRA member community Copyright 2011 Collabor Inc. 10/18/2011 9 All Rights Reserved 10. Social Media ModuleInteractive NTRA fan communitywithin new websiteIntegrated social media widgetsinto home page to expand socialmedia dialog.Adding the Facebook widget tohomepage, resulted in 500 newfans in just 2 weeks.NTRA Facebook fan DeniseHughes of NY Racing AssociationLove the New Look!Tweet this webinar Copyright 2011 Collabor Inc.All Rights Reserved10/18/2011 10 11. Mobile browser Making content available to fans when & where they want.Extended web presence to mobileenvironmentAny mobile device.- Over 600 device footprintssupportedAny mobile browser.- All popular smartphone browsers:iOS, BB, Android, WP7Accessible Any time.- 4x growth in mobile access Copyright 2011 Collabor Inc. 10/18/2011 11All Rights Reserved 12. Results10000 9000 120012000 90001004 10000 8000100010000 7000 8008000 6000 5000 6006000 4000 4004000 3000 2000 2002000 1000 000Twitter new followersMobile access. Facebook Page Average Visits /1/12/2010Jan -Jul 2010 month6/30/2010Jan - Jul 201120109/30/20102011 ~10X growth in 6 months 71% increase4X growth in a yearKeith Chamblin, Sr. Vice President, National Thoroughbred Racing AssociationFrom the outset Collabor embraced the scope and demands of our specificchallenge, which was to re-design a major industry Web site portal for Thoroughbred racing withinbudget and under a tight deadline. Utilizing its unique business model and a U.S. and India- based team,Collabor exceeded our expectations without exceeding our budget. We consider the Collabor team to bean extension of our team and an important resource for the NTRA and its members. Copyright 2011 Collabor Inc.10/18/2011 12 All Rights Reserved 13. Audience Q&A Please submit your questions through the GoToMeeting chat tool If we dont get to your question now we will answer all questions by email If you would like a full copy of the case study please go tohttp://www.collabor.com/about/knowledgecenter Join us on our LinkedIn group to discuss & explore how your Associationcould further increase the value for your members:http://www.linkedin.com/groups/Collabor-Nation-4119487 Please join us for future case study webinars: Nov. 2011: eLearning with the Fair Factories Clearinghouse. Q1 2012: Building online member communities with the mywhitecoat.com Q2 2012: Real-time Global Standards Compliance with the Business Social Compliance Initiative, Brussels. Connect & engage with us on Copyright 2011 Collabor Inc. 10/18/2011 13 All Rights Reserved 14. COLLABOR, INC. www.collabor.com | info@collabor.comBoston | Hyderabad | London | Toronto | SingaporeTweet this webinar Copyright 2011 Collabor Inc.All Rights Reserved10/18/2011 14