Embed Size (px)
DESCRIPTION
A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe
Citation preview
Facebook for Business Milena Regos
Twitter hashtag: #ttm11@milenaregos
http://www.slideshare.net/milenaregos
65% of online adults
use social networking
sites
Source: Pew Internet, Aug 26, 2011
98% of online adults
18-24 use social
networking sites
Source: Media Post Oct 7, 2011
Facebook reaches 3 out of every 4 Internet users in the US
Source: Comscore, February 2011
Facebook reaches 3 out of every 4 Internet users in the US
Source: Comscore, February 2011
1 out of every 8 minutes online is spent
on
Source: Comscore, February 2011
1 out of every 8 minutes online is spent
on
Source: Comscore, February 2011
Your Facebook StrategyCrystal Clear
Let’s talk about:
•Engagement
•Best Practices
•Apps
•Metrics
Engagement
• Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising
Your Page Wall - Landing Tab
CLARITY
Your Page Wall - Landing Tab
Bragging rights
Your Page Wall
Entertainment=
Engagement
Your Page Wall - Landing Tab
Contest
Your Page Wall - Landing Tab
Enticing
Your Page Wall - Landing Tab
Brand Promise/Memories
Your Page Wall - Landing Tab
Variety; 12 ski resorts
Your Page Wall - Landing Tab
New product announcement
Your Page Wall - Landing Tab
Emotional connection
Your Page Wall - Landing TabGive people a reason to like
you
Your Page Wall - Landing Tab
Access to
photos from past event
Your Page Wall - Landing Tab
Call to Action
Takes you
directly to an online shop within
23
\
A custom landing page will double your “likes”
Does your “like” count really matter?
• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.
• Businesses with over 1,000 Facebook fans had 22x more traffic.
Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
54% don’t want to be bombarded
with messages or ads
Make sure people can
interact with your page wall
Your Page Wall
Facebook custom landing tabs & apps software
• iwiPage
• MyTab
• PageModo
• NorthSocial
• WildFire
• TabSite
• Lujure
• ShortStack
• FaceitPages
• AppBistro
• TabFusion
• Friend2Friend
My Page Wall - Landing Tab
Engagement
✓Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising
Their News Feed - EdgeRank
Moontoast.com
Their News Feed
Fans love
photos/images
Their News Feed
Use beautiful images
Their News Feed
Shares is the name of the game
Their News Feed - The Share Button
Their News Feed
Keep it short. Ask Q’s
Their News FeedKeep it
short. Ask Q’s
Their News FeedFill in the
blank
Their News Feed Ask them to
like it
Their News Feed Create a poll
Their News Feed Photo of the
Day
Best Practices• Keep it to less than 80 characters!!
• Experiment with frequency: 1x/day; 6-12 for media companies
• Post in the morning
• Post on weekends - 35% of users log in during the weekday (ExactTarget study)
• Post after business hours
• Call to action
• Use long URLs!!
Engagement
✓Your Page Wall - First Impression!
✓Their News Feed
• Apps
• Open Graph/Social Plugin
• FB Advertising
AppsBook online
AppsContests
AppsCreate a
community
Apps
YouTube videos
Apps
Twitter integration
Apps
UG Product design
Apps
Mobile App
Apps
Website integration
Apps
Email collection
Engagement
✓Your Page Wall - First Impression!
✓Their News Feed - EdgeRank
✓Apps
• Open Graph/Social Plugin
• FB Advertising
Open Graph/Social Plugins
Use social proof
everywhere
Open Graph/Social Plugins
Open Graph/Social Plugins
Social proof
Open Graph/Social Plugins
CNN Social Plugin
customizes news
Engagement
✓Your Page Wall - First Impression!
✓Their News Feed
✓Apps
✓Open Graph/Social Plugin
• FB Advertising
Happy Birthday from Diamond Peak!
Offer: Free Birthday Lift Ticketpromoted with Facebook ads
Results: • 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback • 464 new customers• Cost: $1,897.99• The campaign received Hermes Platinum Award for social media campaign
Facebook Insights Part 1:
Offer: Free Birthday Lift Ticketpromoted with Facebook advertising
Facebook Insights Part 2:
How do you know your strategy is working?
Metrics/Facebook Insights
Metrics/Facebook Insights
Facebook Insights
Facebook for Businessin Summary
• Engagement• Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising
• Best Practices
• Apps
• Metrics
Be Yourself. Be Human.
Milena Regos@milenaregos
http://www.outandaboutmarketing.comhttp://www.slideshare.net/milenaregos
Images photo credit: Creative Commons
Thank you!
