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In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1
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1© 1&1 Internet AG 2010
Facebook for Small BusinessWebinar Presented by 1&1
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Presenters
Aaron Nye
Customer Relationship Manager
Christine Skiffington
Social Media Communication Officer
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Social Media Webinar - Agenda
What is social media
Basic social media strategy
Is Facebook right for your business?
Setting up a business page
Developing Facebook content
Facebook Apps
Resources
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What is Social Media?
Using Web-based technologies to turn communication
into interactive dialogues. - Wikipedia
Kind of like an e-mail, but in public.
Simply another form of communication.
#1 reason to be involved in social media: Your
customers expect you to be there!
Always have open, honest, transparent conversations –
not sales pitches or shouting matches.
If social media use isn’t common in your industry, it’s an
even better reason to start now
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Social Media Strategy
Listen
Join
EngageNetwork
Manage
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Social Media Strategy
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Listen – Look at and learn from others in your industry.
Common trends? Writing style? Look/feel?
Join – Open accounts on different platforms, ex. Facebook
Engage – Post, answer, discuss and comment
Network – Add fans, ask your readers to participate and
respond to their questions
Manage – Use tools to help you be more effective
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Facebook Basics
More than 600 million users world wide
If it were a country – it would be the world’s 3rd
largest
The average US internet user spends over 7 hours
per month on Facebook – that’s more than Google,
Yahoo, YouTube, Microsoft, Wikipedia & Amazon
COMBINED *Mashable
Almost ¼ of all display ads in US in 2010
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Facebook Basics
Is Facebook right for you? Absolutely!
More interaction with your customers
Expand your reach through word of mouth
Increase sales
SEO – (an internet marketing strategy)
Improves the visibility of your business in search
results, for example on Google
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Facebook Basics
What you need to start a business page:
A personal Facebook account
Who should create & administer the page?
A Facebook objective/goal
Cool stuff to talk about
A few minutes each day
How do you create your Page?
https://www.facebook.com/pages/create.php
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Facebook Basics
Choosing a name for your PageUse your business name or website address in title
Keep it short and search friendly
Create a unique username (facebook.com/yourname)
General page administration
Ideal contentShare your latest news & events
Be creative with pictures & videos
It’s OK to share links & reference sites you didn’t create
Offer special promotions & discuss your latest sales
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6 Rules for Facebook Content
#1 – Add new content regularly!
At once per week, no more than 4 posts daily
#2 – Make sure it’s relevant to your audience
Anything your customers want to know
#3 – Show your personality, be creative
#4 – Keep it short
Link to longer content if necessary
#5 – Ask for opinions & encourage involvement
#6 – Monitor daily and always respond!
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Inc. 2010
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Apps to Enhance Your Page
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Choose wisely and don’t overdo it
Contests/Sweepstakes
YouTube
Yelp/Reviews
Custom Content: http://www.facebook.com/iwipa
Easy to add widgets, fancy tabs, like creating
a website on one tab
How to add an app
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Tools & Resources
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Create a Page: facebook.com/pages/create.php
Facebook Pages Help: http://www.facebook.com/help/?
page=175
App directory:
https://www.facebook.com/apps/directory.php
Custom Content App: http://www.facebook.com/iwipa
How to measure Facebook engagement:
http://www.socialmediaexaminer.com/how-to-measure-
your-facebook-engagement/
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News & Tips
Mashable.com
Ducttapemarketing.com
Chrisbrogan.com
Briansolis.com
Social-media.alltop.com
ReadWriteWeb.com
Smartbrief on Social Media
SocialMediaExaminer.com
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Thank you!
Any questions?
Facebook.com/1and1
Twitter.com/1and1
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