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Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.
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West Point Association of GraduatesPublic Profile Makeover
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
Makeover Goals
• To enable Graduates to find each other and develop relationships
• To increase interactivity• To continue to add Fans• To effectively use the features of the Profile
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
Original Profile – The Wall
Profile Pic
Status UpdatesFan Settings
Welcome
Choose the right tabs
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile– The Wall
Profile Pic
Welcome
Status Updates
Link back to the Profile
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – Wall Custom BoxCustom FBML Box
Events
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
Original Profile – Info Tab
EmptySpace
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – Info Tab
Fill it up
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
Original Profile – Boxes Tab
Use it all
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – Boxes TabInvolve your fans
Reuse your content
Custom Boxes
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – Welcome TabCustomLanding Pagesand Full Pageexperiences
Help your visitors findwhat’s important
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – Welcome Tab pt2
Link to more content
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
New Profile – View SettingsSend new visitors where to the right place
Let your Fans interact
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
EventsUse Pictures
Make your description interesting
Add and tag content
Tell everyone about it
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
About Thought LabsWe help companies create and implement social media
strategies that:– Make connections with their customers– Engage those customers to get real-time feedback– Interpret that feedback into concrete actions
@jmaverThought Labs
[email protected] (978) 226-1524
Contact Me
www.thoughtlabs.com
Copyright @2009 Thought Labs, LLC. Contact us at [email protected]
