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Some statistics on the use of Facebook in the Baltic states (Estonia, Latvia, Lithuania) in September 2011.
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Facebook User Statistics Baltic StatesSeptember 2011
Who w
alks
the Dog
http://w
howalk
sthedog.comSigns of autumn, Garupe, Latvia
Who w
alks
the Dog
http://w
howalk
sthedog.com
Facebook Usage And Penetration
FacebookUsers
TotalPopulation
Penetration ChangesinceLast Month
Estonia 431280 1340675 32% + 1.79 %Latvia 298220 2266094 13% + 2.43 %Lithuania 965680 3358115 29% + 1.26 %
Slow but steady growth of number of Facebook users in all three Baltic countries.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Lithuanians Account For More Than Half Of Baltic Facebook Population
Lithuania has by far the biggest number of Facebook users in the Baltic countries. 57% of Baltic users live in Lithuania, 18% in Latvia and 25% in Estonia.
Estonia Latvia Lithuania
Who w
alks
the Dog
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howalk
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54 % of Users Is Female
As everywhere else around the world, the majority of Facebook users are female in the Baltic states.
Female
Male
Not indicated
Who w
alks
the Dog
http://w
howalk
sthedog.com
More than Three Quarters of Facebook users is under 35
4%6%
12%
28% 32%
17%
13-17 18-24 25-3435-44 45-54 55+
Facebook remains predominantly a platform for those under the age of 35 in the Baltic States.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Social Networking Taking Top Spot In Estonia
Facebook loses ground to Google again in site traffic.
1: Google (.ee)2: Google (.com) 3: Facebook
1: Google (.lv)2: Google (.com)3: Draugiem6: Facebook
1: Google (.lt)2: Google (.com)3: Facebook
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Remarks Concerning The Data
- Usage was measured on 03 October 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, constructive capitalism and human-centered design.
3 October 2011
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
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