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Download this presentation to access the notes below the slides. There are links to the policies and studies cited in the brief. I welcome questions, comments regarding this brief, your social media concerns or social media in general. This is a work in process, as is the way we communicate and innovate with social media. Thank you. Bruce Moody [email protected] Facebook.com/bruce.moody Twitter.com/bruce_moody
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Just One?Two?
It’s better!
Instead, it has created silos of interest. Tribes.
The internet was supposed to homogenize everyone.
Seth Godin
Tell a Story
Connect a Tribe
Lead a Movement
Make a Change
I hope Bruce ties EFMP to
my model
Meet the Millennials
48%check Facebook right when they wake up
42%leave their phones on or near their beds
when they go to sleep
"Nothing really seems to bother them about their dependence on the technology."
Scott Campbell, Assistant Professor of Communication Studies, University of Michigan
42%if a friend texts them in the night
they want to wake up and answer it
Generation C
ConnectedCommunicatingContent-centricComputerizedCommunity-orientedAlways clicking
39% of Millennial employees won’t work at companies that block Facebook
SAP Study: Access to their social media results in better and faster decisions
Millennials visit social networks once or more per day, where they…
• Access thought leadership and information unavailable inside the walls of the company• Showcase the company• Increase the speed of collaboration• Research business decisions
79 % of moms with children younger than 18 actively use social media
55% of moms bought a product because they saw it on a blog
40% of moms bought a product because they saw it on Facebook
70% feel amount of news available from different sources is overwhelming…
Get me outta here.
74.6% say Facebook is a major way in which they receive news and information
Ahhhh, better.
74.6% say Facebook is a major way in which they receive news and information
Ahhhh, better.
“The most relevant and up-to-date information came from blogs, Twitter and Facebook.
44,000 Nashvillians were without power.
The only way I was able to receive critical information about the severe weather advisories and the growing flood problem was through Twitter and Facebook on my phone.”
Laura Click of Nashville
The Army’s public affairs staff at Fort Hood used Facebook to publish a note saying the media relations office is inundated with requests and is answering queries as quickly as possible.
"The opportunity of social media and government is not economic or technological. It’s emotional.”
Aneesh Chopra, United States Chief Technology Officer
Creators
The Social Technographics Ladder classifies people according to how they use social technologies.
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Inactives neither create nor consume social media of any kind.
The Social Technographics Ladder
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Spectators consume social media blogs, user-generated video, podcasts, forums or reviews.
The Social Technographics Ladder
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Collectors organize content for themselves using RSS feeds, tags and voting sites like Digg.com.
The Social Technographics Ladder
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Critics respond to content from others. They post reviews, comment on blogs and participate in forums.
The Social Technographics Ladder
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Conversationalists voice their opinions to individuals, business and organizations using Facebook, Twitter and other social media.
The Social Technographics Ladder
Creators
Conversationalists
Spectators
Critics
Collectors
Joiners
Inactives
Creators make the social content consumed by others. They write blogs or upload video, music or text.
The Social Technographics Ladder
You can not force anything to go viral.
Content is King Nobody clicks on
those ads.
Be where they are.Meaningless comments are good.
(I’ll explain.)
Get your boss onFacebook andTwitter andYouTube andBlogs
Have a senseof humor.
Let your writing be readable.
Follow Friday
Wha? I don’t get it.
That means nothing to me!
What do I
follow?
Follow Friday
Cool! Got it!This, I
understand.
Yea, I’ll follow this!
Tweeting Around the Clock
Good night. zzzzzz…
What’s for dinner?
Good morning, sunshine.
Photo Friday
Is it safe?
…to use social media?
"...agencies may use third-party websites and
applications to engage openly with the public."
COMMENTS BY OTHERS ARE NOT ENDORSED
The Department of Defense does not necessarily endorse, support, sanction, encourage, verify or agree with the comments, opinions, or statements posted on the website.
COMMENTS BY OTHERS ARE NOT ENDORSED
you dont give a rats tail about our troops you just use them for your own sick gain
I wouldn't join forces with anything that has to do with this current administration.
Talk is cheap their actions show something ugly
I think it's a slap in the face. Be so loving, so caring, when just a few days ago....SORRY NO PAYCHECKS, DEAL WITH IT...
military intelligence genius breeding program you can find weapons of mass ecology instruction augmented reality now.
pathetic
publicity gimmick
WORDS ARE NOT ENOUGH !!!
Hypocrites....
Excuse me while I throw up.
Ah, I love freedom of speech.
"This is a terrible time to be a control freak."Secretary of State Hillary Clinton
Naval OPSEC Video
Teen's Facebook party cancelledwhen 200k threaten to show up
Surprise!
Where’s the bathroom?
Privacy is passé, if not dead.
Confessional Tweets
We are the Wikileakers of our own lives.
Narcissistic Status Updates
“The Singapore government, as a whole, is not averse to using new media. But we’re not completely sure how to use it yet.”Goh Yam Song, Deputy DirectorEmergency Preparedness, Singapore
The Muppets: Beaker’s Ballad (Dust in the Wind)
HOW TO
NOT funny!
Man, that was offensive!
Wow, he blew it.
Who was Gilbert
Gottfried?
FAIL
"Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelingsof anyone at Aflac," the company, which does75% of its businessin Japan, said in astatement.
