cate brosseau indianodesktopmedia

marketing technologies consulting and trainingcertified technical trainer, adobe certified instructor

author, InDesign@Work, wbe, member astd

desktopmedia-corp.com desktopmedia-training.com

twitter: @desktopmediaphone: 317-955-9300skype: desktopmedia

linkedin: linkedin.com/in/cateindianonetwork: card.ly/cate_indiano

Photoshop Basics2:15-3:15 p.m

Measuring your image (resolution, color mode, file size,

histogram)

• Resolution Requirements per Channel

• Color Mode: Gamut Management• File Size: when does it matter?• Histogram: reading tone

Managing tone and correction

• Levels vs. Curves• Color Balance/Hue Saturation• Spot Correction: Dodge/Burn/

Sponge

Good selection skills are everything

• sweeping selections - quick selection/magic wand

• finetuning selections - lasso• edge selection - quick mask, refine

edge, modify• saving selections

Enhancing your image• lighting effects• unsharp mask

The right file format

a discussion of the pro’s and con’s of common file formats for each market-ing channel