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Magni-Earth is cool.
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Magni-Earth By Jack Wright, Samuel Hill, AJ Wood, Harry Whitworth,
Zach Machen & Joseph Byrne.
Who? What? Where? When? Why? Who? = Our target audience is anybody over the age of 18
looking for places to visit.
What? = People looking for a holiday.
Where? = Anytime.
When? = Anywhere.
Why?= It is an easy way to find attractions.
Problems
People have trouble choosing a holiday because they don’t know
what’s there. Magni Earth addresses this problem by giving the
user an easy and fast way to find out where attractions are.
People may also have trouble when they would like to translate
something into another language, with Magni-Earth, you can do
just that and with a few touches translate one whole language into
another. You won’t need to worry about ordering wine in French
again.
The Question
The Core Question We Are Answering Is:
What is the quickest and easiest way to find
attractions on the go, anywhere?
As well as:
What is the simplest local phrases in this area?
Hello, we are the representatives of Magni-Earth! We are here to ask for your experienced
opinion, by pitching our app to you. We will persuade you that our app is not only original but
creative as well. Magni-Earth is a revolutionary travel app that lets you see the attractions
and features of an area or destination with ease. We have researched apps related to ours
and we have not found any competitors. The app will be designed for quick and easy use.
The app will use the GPS function of the phone to zoom in and out of the particular area you
choose. Now, so far we have made it sound like any old travel app but, what separates our
app from others of its kind is the vocab function. The app will give you access to a list of
useful, basic vocab for the area chosen. If I was to select France, I could then access a list of
French vocab that would be useful for a holiday. You will also be able to favourite certain
places and share them and the app on Facebook and bookmark attractions. You will be able
to log into Facebook or Twitter in order to share and rate.
This is our logo (Show logo), the magnifying glass represents the ability to zoom in on a place
and look at them in depth. These are our screen designs (show screen designs) we chose
blue because the app is Earth related and we thought white went well with it. We have
designed all the screens and in our opinion, it looks great.
Thank you for listening, do you have any questions?
Pitch
Key Insights
The gist of Magni-Earth is that you can find out about
destinations and attractions while on the go. You can
do this while on holiday to help you while on the go or
while you are planning a holiday.
Name: Stuart Smith
Age: 39
Occupation: locksmith
Thoughts on the app: Its
a good ideas and that he
will be willing to pay 69p.
Name : Sarah Stanley
Age: 24
Occupation: office
worker
Thoughts on the app: will
download and use the
app only if it’s free but
not wanting adverts.
Name: David Small
Age: 21
Occupation: Apprentice
Thoughts on the app:it will
help choosing destinations
but doesn’t think it’s
practical in the real world.
Name: Harry Wilson
Age: 44
Occupation: Chef
Thoughts on the app: Good
idea and is prepared to
have adverts.
User Profiles
Competitors
There are not many apps that can be labelled a competitor, the
market seems open. The nearest app to being a competitor is
probably TripAdvisor.
TripAdvisor helps you find things such as hotels and some
attractions but we don’t think that they would be a problem to our
app in the overall attractions market.
MVP
Our app’s key feature is to be able to find attractions and
places to go when on holiday, this app will use GPS to find
out where you are and what attractions are nearby. It will also
use the internet to give you information on the attraction as
well as reviews from other users and links to facebook and
twitter if necessary.
This is how the will work…
Wireframes
[Key wireframes 2/3]
Wireframes
Wireframes
Data, technology and feasibility
The data will be stored on a cloud and will be attached to
each account.
The GPS function will be used to mark on the world and local
map your location.
This can easily be done with current technology as the GPS
and cloud functions do exist.
Marketing
Out of the 18 responses we got, we have learnt that over three quarters are willing to pay and out of those, 72% are not-willing to
have adverts.
Our three marketing activities:
Facebook,Twitter and Instagram= In our app we are going to put a
share function and ‘Tweet’ function. These should help increase
the popularity and doesn't cost hardly anything to include. At the
promotion of our app we will advertise on these social networking
sites anyway.
Posters= We will also use the reliable and cheap method of
putting up posters advertising us around big famous attractions
around the UK. We then aim to expand around europe.
TV= We are also planning to do a tv advert to advertise over the
wider variety of audience as almost all of the households in britain
have a tv. We will aim to have the adverts on bbc the most
famous channel.