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徳井直生 @naotokui
U N D A V I D E O M E S S A N G E R A N D T H E F U T U R E O F C O M M U N I C A T I O N
a t a l e o f a c r e a t o r f o u n d e d a s t a r t u p i n s i l i c o n v a l l e y
N A O T O K U I 徳井直生
徳井直生 @naotokui
S H O R T B I O
• Researcher of Artificial intelligent
• Musician / DJ / Sound Artist
• Founded Qosmo, inc. 2009. Small collective of coders and artists.IT x Music x Art
• Started working on “unda” video messenger in 2012. Seed funded by a VC in Silicon valley.
• @naotokui / www.naotokui.net
徳井直生 @naotokui
T O P I C S
• unda video messenger - ongoing story
!
• Startup 101 for Creators
• Lessons learnt in Silicon Valley
• How to avoid traps creators tend to fall into
P R E V I O U S W O R K S
P h o n e t i c a V o i c e C o s m o s 2 0 0 7
“ N - B U I L D I N G . a p p ” 2 0 0 9
S a l y u “ m u s e ’ i c ” 2 0 1 1
“ W o r l d 9 ” 2 0 0 8 !
“ B r a i n D i s c o ” 2 0 1 2 u n b o x x x
V E R 1 . 1
!
J U S T R E L E A S E D
W I T H
N E W D E S I G N
徳井直生 @naotokui
U N D A H I S T O R Y
• Oscar (CEO) and I met in 2011. Started working on a prototype in Nov 2012
• May 2013, Got a seed fund from 500 Startups
• June 2013, The first launch!
• Oct 2013, Started Tokyo office
• Now we are a team of 6 people, incl. 4 iOS/Android developers
徳井直生 @naotokui
O R I G I N A L U N D A T E A M
CEO
CTO / iOSAndroid
Designer
J a l a p e ñ o S u s h i
徳井直生 @naotokui徳井直生 @naotokui
• sえ
徳井直生 @naotokui
video Messaging?Why
徳井直生 @naotokui
徳井直生 @naotokui
T H I S I S H O W “ I L O V E Y O U ”
S H O U L D L O O K L I K E
Social Video ≠ Video Messaging
徳井直生 @naotokui
walkie talkieVIDEO
THINK OF VIDEO MESSAGING AS A
Y o u r f o l l o w e r s
Y o u
S O C I A L V I D E O
Y o u
Y o u
Y o u r f r i e n d s
Y o u r f r i e n d
V I D E O M E S S A G I N G
徳井直生 @naotokui
WHAT’S NewABOUT VIDEO MESSAGING??
1 9 0 1 . 1 . 2 - 3 報知新聞
二十世紀の豫言
徳井直生 @naotokui
• マルコニー氏發明の無線電信は一層進歩して只だに電信のみならず無線電話は世界諸國に聯絡して東京に在るものが倫敦紐育にある友人と自由に對話することを得べし
• 十九世紀の末年に於て尠くとも八十日間を要したりし世界一周は二十世紀末には七日を要すれば足ることなるべくまた世界文明國の人民は男女を問はず必ず一回以上世界漫遊をなすに至らむ
• 新器械發明せられ暑寒を調和する爲に適宜の空氣を送り出すことを得べし亞弗利加の進歩も此爲なるべし
• 獸語の研究進歩して小學校に獸語科あり人と犬猫猿とは自由に對話することを得るに至り從って下女下男の地位は多く犬によりて占められ犬が人の使に歩く世となるべし
• 人智は遺傳によりて大に發達し且つ家庭に無教育の人無きを以て幼稚園の用無く男女共に大學を卒業せざれば一人前と見做されざるにいたらむ
• 衛生事業進歩する結果、蚊及び蚤の類は漸次滅亡すべし ………. などなど
寫眞電話 電話口には對話者の肖像現出するの裝置あるべし
P H O T O T E L E P H O N E
I N F O . V O L U M E F R E Q .
p e r u n i t t i m e
× ≒ Cc o n s t a n t
V I D E O C A L L
T E X T
c o n v e n i e n c e
I n f o r m a t i o n V o l u m e
T A P T A P, A T O U C H C O M M U N I C A T I O N W R I S T B A N D
I’m hungry
I love you
E M O T I O N , N O T M E A N I N G
徳井直生 @naotokui
we are tacklingIssues
18%
83%F r o n t - f a c i n g C a m e r a
B a c k C a m e r a
W H I C H C A M E R A O U R U S E R S U S E
In Mexico
75%
25%
F r o n t - f a c i n g C a m e r a
B a c k C a m e r a
W H I C H C A M E R A O U R U S E R S U S E
In Japan
徳井直生 @naotokui
I S S U E # 1 : A W K W A R D N E S S
• People tend to feel awkward to talk in front of video camera.
• How can we foster a new social norm?
• People are not used to shooting video.
• Filters and motion sticker might help to mitigate the awkwardness.
EARLY PROTOTYPES
徳井直生 @naotokui
I S S U E # 2 : U S E C A S E S
• Where is our target users? What kind of use cases we can think of?
• We are not trying to replace text messaging
• Unda is for intimate communication.
• Couples (long-distance relationship)
• Family members.
• For illiterate people in developing countries (20% of population)
Photo
Sticker
Video
?
Text
N A T U R A L E V O L U T I O N O F M E S S A G I N G M E D I U M
Voice
L E S S O N S L E A R N T I N T H E P R O C E S S3 P I T F A L L S C R E A T O R S S H O U L D A V O I D
1 . F O R G E T P E R F E C T I N G
http://www.flickr.com/photos/reinhard_schuldt/5173453428
完成度に対する思い込みを捨てる1 . G O D I S I N T H E D E T A I L
2 . R E L E A S E A S F A S T A S Y O U C A N
http://www.flickr.com/photos/fx-1988/4420186167/
とにかく速く !
2 . R E L E A S E W H E N I T ’ S D O N E
E X A M P L E - C O O L A N I M A T I O N
E X A M P L E - L O C A L I Z A T I O N
P R E M A T U R E O P T I M I Z A T I O N
徳井直生 @naotokui
D O N O T T R Y T O M A K E I T P E R F E C T
• Don’t think like “we cannot beat A with this poor quality” nor “Their product B is better than ours in terms of degree of completion”
• The question you should ask will be how you can find a niche nobody has found nor tackled correctly as fast as possible.
• If users like your product even though it has limited feature set yet, it means you found something unique and valuable.
3 . B E L I E V E I N M E T R I C S
http://www.flickr.com/photos/grandmaitre/5846058698/
数字が友達3 . B E L I E V E I N Y O U R I D E A
徳井直生 @naotokui
N U M B E R S M A T T E R
• Do not believe your ideas, gut instinct, design esthetics … too much.
• Keep your eyes on metrics.
• Know how users use your product through numbers and reflect it into next release as fast as possible.
• You don’t have to be an expert of metrics.
Y O U R O R I G I N A L
I D E AV E R 0 . 1
R E L E A S E A S F A S T A S P O S S I B L E !
V E R 0 . 2 V E R 0 . 3
G e t u s e r f e e d b a c k . T w e a k y o u r p r o d u c t A S A P.
V E R 0 . 4V E R 0 . 5V E R 0 . 6V E R 1 . 0
I T E R A T E !
I f y o u r u s e r s f i n a l l y l o v e i t , t h e n t r y t o m a k e i t p e r f e c t a n d s c a l e ! !
E U R E K A !
徳井直生 @naotokui
1. Do not try to make it perfect!
2. Release as fast as possible!
3. Listen to your customers/users. Keep your eyes on numbers.
W E A R E
H I R I N G !
Thanks for your time!
• twitter: @naotokui
• www.naotokui.net
