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Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

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Oplægget blev holdt ved InfinIT-arrangementet "Temadag om værdikæder i netværk og plug'n play supply chains" afholdt den 1. november 2011. Læs mere på http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/grib_chancen_nu.htm

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Page 1: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

www.netcity.dk - [email protected]

Page 2: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Plug’n’play Supply Chain iB2B Produktion, Handel & Detail

Bjarne Jensen, Cand.IT e-business

www.e-salg.com / [email protected]

Page 3: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Cand.IT E-business study focus

[Layne Lee (2001)]

[European Interoperability Framework for pan-European eGovernment Services (2004)]

Bjarne Jensen, Cand.IT e-business, ITU/CBS

Page 4: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Fra e-handel til e-business

E-business trends

Bjarne Jensen, Cand.IT e-business, ITU/CBS

Page 5: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Internationale forretningsdokumenter

NemHandel, OIOUBLIT & Telestyrelsen, Danmark

Page 6: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

NemHandel – send & modtag

NemHandel – klient

Understøttelse på forskellige niveauer:• Niveau 1: Ordre, ordrebekræftelse og annullering• Niveau 2: Faktura og kreditnota• Niveau 3: Rykkere og rentenota • Niveau 4: Vare katalog og prislister

• I kan forvente at offentlige myndigheder vil understøtte alle OIOUBL forretningsdokumenter.

NemHandel.dk

Page 7: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity
Page 8: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

NemHandel & OIOUBL anvendelse påvirker disse mekanismer!

Chris Caplice, MIT

Page 9: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Plug’n’play Supply Chain i B2B Produktion, Handel & Detail

Making the B2B e-business transformation!

Bjarne Jensen, Cand.IT e-business, ITU/CBS

Page 10: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

BoundaryLess Information Flow

• Interoperable Enterprise Business Scenario

Page 11: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

BoundaryLess Information Flow

• Interoperable Enterprise Industry Scenario

Page 12: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

New e-conomy & e-business

Old & New e-conomy network

Introduction to E-business Management & Strategy, Colin Combe

Page 13: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Fra e-handel til m-business

Hinchcliffe

Hinchcliffe

Page 14: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Value Chain Profit

Kalakota & Robinson, E-business 2.0 – Roadmap for success

Page 15: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Value Chain Communication

• Examples

Kalakota & Robinson, E-business 2.0 – Roadmap for success

Page 16: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Value Chain Logistics

• Examples

Kalakota & Robinson, E-business 2.0 – Roadmap for success

Page 17: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Value Chain Management

• Værdikæder:

E-logistik - grundlaget for success med e-handel, Børsen

Page 18: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business governance

• Suppliers, Stakeholders, Employees, Clients

Fig. 3.5 Making the e-business Transformation, Peter Gloor

Page 19: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business ecosystem

• E-business økosystem, B2B & B2C

Fig. 3.7 Making the e-business Transformation, Peter Gloor

Page 20: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business framework

• 3-lags model

Kalakota & Robinson, E-business 2.0 – Roadmap for success

Page 21: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business applications

The Essential Guide to Knowledge ManagementE-business and CRM applications, Amrit Tiwana

• Kontaktpunkter til kunden

Page 22: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business relationships

The Essential Guide to Knowledge ManagementE-business and CRM applications, Amrit Tiwana

• Old & New e-conomy

Page 23: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business architecture

• eCRM system architecture • eCRM multi-channel center

The Essential Guide to Knowledge ManagementE-business and CRM applications, Amrit Tiwana

Page 24: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Fra e-handel til e-business CRM

E-business til små og mellemstore virksomheder, DS (2006)

Page 25: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Beslutningsprocesser hos kunden

customers.com

Page 26: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Cand.IT E-business study, Bjarne Jensen, ITU/CBS, page 32

Fra e-handel til e-business CRM

• Silo, not data mobilitet • Customer-centric CRM

Muliggør inter-organisatorisk data mobilitet!

Yankee Group

Page 27: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Fra e-handel til e-business CRM

Gartner, Ed Thompsen 2007

Page 28: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Fra e-handel til e-business CRM

B2B e-business integration i værdikæden

E-business til små og mellemstore virksomheder, DS (2006)

Page 29: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

NemHandel forretningsdokumenter

OIOUBL

IT & Telestyrelsen, Danmark

Page 30: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM/SCM portal

Informationsteknologi B, HHX 2. år (Dafolo) 2001

Page 31: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM/SCM portal

Informationsteknologi B, HHX 2. år (Dafolo) 2001

Page 32: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM/SCM system

OpenGroup.org

CDRator.com

Hinchcliffe

Informationsteknologi B, HHX 2. år (Dafolo) 2001

Page 33: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM/SCM system

Informationsteknologi B, HHX 2. år (Dafolo) 2001

Page 34: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

Muliggør anvendelse af NemHandel & OIOUBL teknologi

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 35: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

• Today • Future

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 36: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikædenUdviklet B2B reference model:

Open Group (TOGAF framework) Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 37: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

Leverandør Producent Forhandler

Bjarne Jensen, Cand.IT e-business, NetCity.dk

B2B plug’n’play SCM reference model

Page 38: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

B2B e-business i værdikæden

Producent Lagerhotel Butik

Bjarne Jensen, Cand.IT e-business, NetCity.dk

B2B plug’n’play SCM reference model

Page 39: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Mobile Value Chain e-business

Introduction to E-business Management & Strategy, Colin Combe

• Service design:

Page 40: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Mobil e-business i værdikæden

Leverandør Producent Forhandler

Bjarne Jensen, Cand.IT e-business, NetCity.dk

B2B plug’n’play SCM reference model

Page 41: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Mobil e-business i værdikæden

Producent Byggemarked Håndværker

Bjarne Jensen, Cand.IT e-business, NetCity.dk

B2B plug’n’play SCM reference model

Page 42: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Service design & ModelleringData reference model

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 43: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business & EA components

[Microsoft]

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 44: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM/SCM Workflow

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

SalesProduction

Location 1

Production

Location 2

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Support

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Purchase Supplier 1

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Supplier 2

Goal:

Single View of

Company and

Customers

Accounts

Secure

Internet

HTTPS, SMTP, WS

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

External

Customers

Portal

Goal:

Single View of

Customers

Account

(CRM view)

UBL 2.0

(OIOXML)

(ebXML)

Dig

ital S

ign

atu

re

e-mail

Date Sender SubjectXML

BodyExample of one data record

Beløb Security

Internal

Company

Accounts

Skype

Netbank

Forum

RSS

Process Model:

Plan

Plan

Msg

Msg

Catalog

Selection

Service

Basket

Person

Login

Receiver

SelectionOutbox

XML send

XML

parser

InBox

received

Account

updated

SMTP

WS

XML

created

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 45: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

E-business CRM & SCM Workflow

Person

Login

Receiver

Selection

Catalog

Selection

Service

BasketOrder Process

XML

created

Outbox

XML send

Document dispatch

XML

parser

InBox

received

Account

updatedDocument XML Import

SMTP

WS

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Supplier

E-business

Portal

Enterprise

E-business

Portal

Customer

E-business

Retail Portal

Catalog

Products

Persons

Calendar

Locations

Out/Inbox

Quotes

Orders

Invoices

Creditnote

Paynote

Email

Outcoured

E-business

Support Portal

Internet

HTTP, HTTPS, SMTP, REST, RSS, WS

Goal: 360-degree Single View of

Customers Transactions

Account (CRM view)

UBL 2.0

(OIOXML)

(ebXML)

e-mail

Date Sender SubjectXML

BodyExample of one data record

Beløb Security

Skype

Netbank

RSS

Process Model:

Plan

Msg

Data Record:

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 46: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity
Page 47: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

End

Professionel & privatindkøber & sælger

Anno 2011

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 48: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

Today we work more like this!

Bjarne Jensen, Cand.IT e-business, NetCity.dk

Page 49: Forretnings- & Teknologi Trends af Bjarne Jensen, NetCity

In future we work more like this!

Bjarne Jensen, Cand.IT e-business, NetCity.dk