Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20

Is there any “French touch” for mobile NFC ecosystem take-off in France ?

François Lecomte

Managing Director

Forum des services mobiles sans contact

Mobile : +33 6 81 49 44 94

Email : [email protected]

September, 20st, 2011

2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ? 3

The “French” cooking recipe

Value proposal

for users

Leading

territories

Innovation

support

Collaborative

work

Global

vision

Global Vision


A matter of convergence…

The convergence of :

Web Mobile

NFC contactless technology

is going to disrupt consumer habits !


A digital wallet called “Cityzi”

Transport Card

Loyalty Cards

Access services

My contactless mobile phone A multiservice wallet…

Credit/Debit Cards

Tag reader

2D Flashcode

& NFC tags

Internet Connexion

Brand name


Making simple for users… Hmm

1. ATAWAD(*) digital contents provisioning, on demand

Coexistence of old fashioned phones, smartphones and NFC mobiles.

Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc.

2. Secured dematerialized transactions (payment, tickets,…)

Coexistence contactless cards and NFC mobiles.

Infrastructures to be upgraded or implemented

o Transport (ISO-14443 type B versus B “prime”).

o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc.

3. Peer-2-peer communication

Phone-2-Phone, Phone-2-Cards, Phone-2-Devices….

(*) ATAWAD : Any Time, Any Where, Any Device

So called : “Enjoy life with a gesture !”

Collaborative Work


“Mobile contactless services Forum”

OUR GOAL :

Faster development of mobile contactless (NFC) services.

36 members (private companies)

MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups

French government endorsement

Eric Besson, Ministry of Industry

Open to multiple contributors

AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations

Linked to public sector :

Cities, departments, regions decision makers

“A multi-services wallet in my mobile phone ?

Make it happen!”


A Forum for collaborative sharing's

An open ecosystem

• Members

• Contributors

• Startups

• National

Authorities

• Local territories

• Analyse and understand goals and usages

• Relay information

• Share knowledge

• Facilitate synergies between private and public players

• Impulse projects

• Move forward to common commitments


Leading “mobile contactless cities”

• 9 leader’s territories

• 56 candidate projects

in France

• 1/3 population France

Paris

Toulouse

Rennes Strasbourg

Lille

Caen

Bordeaux

Marseille

Nice

Innovation Support


Facilitate a fast development of mobile contactless services

Promote synergies between private and public stakeholers

Act with European perspectives

Mobilize across a national vision

Value local initiatives

French government support


Innovation for growth

• Government support

• Call for projects : IPER 2009, IPER 2010 => 10 millions €

• Invest for the Future Program (CGI / Caisse des Dépôts):

• 20 million € for Cities

• 400 million € for SMB/Startups

• Competitive clusters

• Pôles SCS, TES, PICOM, CAP Digital, etc.

• European collaboration

• Smart Urban Spaces : Finland, France and Spain.

Local Projects Starting


A commercial rehearsal in 2010

The Cityzi Mobile phone has been

experimented

at a large scale in Nice…


1

4

Now we need to

score a try …


Massive mobilization

More territories proposing NFC services

Caen and Strasbourg starting now… Other cities to start soon.

More contactless services offered

Massive concentration of NFC services on leading territories

Multiple opportunities of use

More NFC handsets delivered (mainly smartphones)

Goal = 1 million handsets delivered by Q1-2012

More customer seduced

Services has to be : cool, fancy… and trusted.

Value Proposal For Users


5 key ingredients for success

Simple It’s only one gesture

Convenient One single tool for a large range of services.

Close

Designed for proximity services

Safe

Non intrusive and 100% secured. All transactions made on demand.

Universal Standardized for national use and (we expect) international.


MNO‘s Cityzi Branding

Specifications published on line : www.afscm.org:

Issue NFC tags and « reader mode » services

Issue mobile NFC « card emulation » applications

Connect Information Systems to the Mobile Network Operator IS

Brand name, logo and mark registered and available to distinguish services and equipment compliant with the

AFSCM specifications

Commitments for Cityzi NFC-enabled handsets now in retail stores in France.

Copyright © AFSCM 2008-2010

http://www.afscm.org/

Ready To Go


Let’s “Enjoy life with a gesture !”

9 leading territories to take-off

2010 : Nice Cote d’Azur – now ongoing…

2011 : Bordeaux, Caen, Strasbourg – now starting…

2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected !

A “mobile contactless” business channel to emerge

More and more NFC services from private and public issuers

“Open and Secured” proximity services offered to customers

Expectations : economical growth, competitive industry, local employment

European initiatives to converge on standards

A 500 million users market at stake

Thank you !

François Lecomte

Managing Director

Forum des services mobiles sans contact

Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94

Email : [email protected]


Our 36 members

Mobile Network Operators (MNOs)

Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR.

Banks and finance services

Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P,

Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe.

Retail, Trade, Medias, Entertainment

Casino, Clear Channel, Française des Jeux, LaSer, PMU.

Public transport, citizen’s life and collectivities

Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia

Transport.

Industries et technology providers

Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP

Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics.