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Building an Effective Search Strategy for your Business
Four Pillars of Enterprise Search Strategy
Joel Oleson
Director of Enterprise Search Strategy
BA Insight
@joeloleson
http://collabshow.com
Meet Joel Oleson…
2
Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Search Industry Leader
About Joel Oleson
• Director of Search
Strategy, BA Insight
• First SharePoint
Admin
• Top social media
influencer
Passionate About
• Search
• SharePoint
• Search-based
applications
• Community
• Travel
Connect
@joeloleson
CollabShow.com
TravelingEpic.com
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Killer Apps are Search Apps
Enterprise search projects often fail because they do not meet users’
expectations and do not deliver a remarkable user experience.
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4 Pillars of Search Strategy
• Know thy User
• Provide Authoritative Content
• Metadata for Refinement
• User eXperience
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4 Pillars of Search Strategy
Context“Know thy User”
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Who Are You?
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Context Matters in Business
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Users need to find different
information depending on their
role, location, responsibility and
task at hand
En
terp
ris
e
co
nte
nt
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
SharePoint Demo: UCDenver - Context
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http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
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4 Pillars of Search Strategy
Authoritative
Content
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Why not just index everything
so I can be like
Google and Bing?
MYTH: More is better….
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How Much Do They Actually Index?
5.6% 1%1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found
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Anatomy of a Search
Revenue$59.8 Billion Dollars in 2013
Relevancy3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged100,000+ keywords managed + SEO
ContextualDynamically driven results
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SharePoint’s Algorithm
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What is an Authoritative Source?
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Tiered Ranking Strategies
Level 1: Authoritative
Sources
Intranet, Official Corp,
Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content –
OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published
“Polished”Defa
ult
Searc
h
De
ep
Se
arc
h
90% of Searches
>1% of content
5% of Searches
10% of content
2% of Searches
40% of content
>1% of Searches
50% of content
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usa.denon.com
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4 Pillars of Search Strategy
Metadata
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Classes of Search Users
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Why Enterprise Search Projects Fail…
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Search User Tips
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Refinement vs. Exploration
http://jeffwongdesign.com/2012/05/refinement-vs-exploration/
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The New Role of Taxonomy – Noise Reduction
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4 Pillars of Search Strategy
UX
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Millikencarpet.com
http://www.millikencarpet.com
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Marshfieldclinic.org
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Reality for Some…
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What You Can Do!