From Authorship to Authority

@Mike_Arnesen#Author2Authority

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From Authorship to Authority

Why claiming your identity matters


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Do you know who I am?


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Mike Arnesen

Senior SEO Analyst

Mike Arnesen is the Senior SEO Analyst at SwellPath - an SEM and analytics consulting agency in Portland, Oregon. Mike comes from a web development background (including a stint at MySpace) and has been a dedicated SEO for 4 years, blah, blah, blah…

You only know what the SMX agenda told you.


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Am I worth listening to? Why should you care what I have to say?


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I could be crazy!


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I provided information to SMX &they determined I had authority.

Based on my

Experience&

Reputation

I’ve been deemed an Authority.


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What does this have to do with SEM?


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Tell Google about yourself; get recognized as an author.Slowly build your authority.


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This is what we want the web to be like.


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But the hearts of men are easily corruptedand spam has a mind of its own.


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They’ve wreaked their havoc on our idyllic paradise.


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A vision revealed that users love content written by people!


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Authorship is the way of the future,but right now, anyone can get it.


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The fellowship may grow too largeand some may not be worthy.


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Only those who are destined can continue to authority.


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The journey to authority starts with authorship.

You can’t become an authority if no one knows who you are!


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is a prerequisite

to authority.

Only 9% of tech blogs implement Google Authorship properly.http://selnd.com/NTwrO6


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Step 1: Get a Google+ profile.


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Step 2: Alert Google to your content!Fill out your “Contributor To” section: http://bit.ly/RZ7hbT


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Step 3: We’ve linked Google to our content.Now link our content to Google. There are 3 options.


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Use a behind-the-scenes <link> to connect to your Google+ profile. Yoast’s SEO Plugin: http://bit.ly/PgKMTd

Construction:

<link rel=“author” href=“https://plus.google.com/XXX” />

Option 1


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Link your content using rel=author

Construction:

<a href=“https://plus.google.com/XXX?rel=author”>

Firstname Lastname

</a>

Option 2


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Use your website email address to “signup for Authorship”.http://bit.ly/TA5eRv

Option 3


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I use option 2. Pick your favorite.


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Use the Structured Data Testing Tool to verify that it works.http://bit.ly/Pea703


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Benefits of Authorship


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Benefit: familiarity with your personal brand!


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Benefit: Increased CTR on search results. Ranking #1 isn’t what’s most important anymore!


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Tips for Authorship


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Google’s guidelines state you need a quality headshot.Testing headshots can increase CTR: http://mz.cm/RrxLYG


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You may not be awarded an Author Rich Snippetuntil you link 3-5 pieces of content.


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AuthorRank = Authority


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AuthorRank will measure your authority in specific subjects.It will then filter traditional search results.


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The time to work on your AuthorRank and move towards authority is now. http://mz.cm/Q7LsZH


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Your AuthorRank will be determined by signals thatindicate the value of your content & opinions.


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Pick a topic you’re passionate about and specialize in it. Become the authority.


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Write amazing content.Content that people will want to read and share.


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Start using Google+.Engage with people; build a following; demonstrate authority.


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Identify authors with authority & build relationships with them.Having them follow you will boost your own authority.


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Use Ripples to find who shares your content. Thank them!Great bookmarklet: http://bit.ly/Qz95Il


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Engage offline to build authority online.


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Google will likely use authority signals from other networks as well. Where can you demonstrate your authority?


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Epilogue


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Moving from authorship to authority

is a gradual, organic process.

There are NO shortcuts


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I want to help you

to get started with Authorship.

And I’ll make the time.

No joke.


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Let’s talk.

Just Tweet me.

@mike_anresen


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SwellPath.com


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Download:http://mikearnesen.com/smx-east-12/

Mike ArnesenSenior SEO, SwellPath

http://mikearnesen.com/smx-east-12/

Technology

From Authorship to Authority