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How desktop virtualization and BYOD are changing today´s IT landscape G. Fels, Principle Product Marketing Manager - Fujitsu
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0 © 2014 FUJITSU
FUJITSU WORLD TOUR 2014
1 © 2014 FUJITSU
Welcome ......
2 © 2014 FUJITSU
How Desktop Virtualization and BYOD are Changing Today's IT Landscape Gernot Fels, Global Services and Solutions Marketing, Fujitsu
3 © 2014 FUJITSU
From a physical to a digital world
Work can happen anywhere
Office, home, on the move
Work is what you do, not where you go
Flexible working models
Not time- / location-based
Own your work day - decide about where and when
Appealing to sandwich generation
Better collaborate across time zones and globally
Work / life borders blur
Mix of business and private tasks
The digital world changes the way we work.
4 © 2014 FUJITSU
Happy with just one device?
Proliferation of devices
Tablets and smartphones
Best user experience acc to profile and use case
Several devices per user
Information consumption vs. creation
Sitting, standing, walking, pocket-able
Indoor, outdoor
Public devices (internet café, airport, conference)
Apps and data follow user
In a consistent way
1 computer, many users >> 1 computer, 1 user >> Many computers, 1 user.
5 © 2014 FUJITSU
Digital natives enter working life
Same apps and device for life and work
Personal work style
Consumer technology in enterprise
Devices, OS, apps (social media, OSS, cloud)
Shadow IT (beyond control of IT)
How to react?
Embrace, Contain, Block, Ignore
Whatever you do, you won’t stop it
Consumerization of IT
Design strategies to lead consumerization into the right direction.
6 © 2014 FUJITSU
BYOD – What’s in it for whom?
Benefits for end user Choice and freedom
Work anywhere
Work / life balance
Work / life integration
Convenience
User satisfaction
Benefits for business Attractive for recruiting
More (free) work
Higher productivity
More business opportunities
Competitive advantage
Reduce HW assets
Reduce costs
Reduce office real estate
Fewer lost devices (better care)
Benefits for IT No lifecycle management
for non-strategic assets
Less end user training / less support calls
No complaint about age and poor performance
Focus on strategic projects
BYOD – A win-win situation for all?
7 © 2014 FUJITSU
Challenges for IT
Manageability
Get right information
To right person
At right time
To device of choice
To keep user happy and productive
Security
Protect data from corruption, misuse, theft – across device platforms
Enforce security policies without compromising ease of use
Meet compliance demands
BYOD – Complex, dangerous, expensive?
8 © 2014 FUJITSU
Challenges for IT
Manageability
Get right information
To right person
At right time
To device of choice
To keep user happy and productive
Security
Protect data from corruption, misuse, theft – across device platforms
Enforce security policies without compromising ease of use
Meet compliance demands
BYOD = Bring Your Own Disaster?
9 © 2014 FUJITSU
Traditional workplaces
OS
Apps
User
HW
Starting Point
Concept
Apps, data, everything on device
Strong dependencies
Challenges
Lifecycle management
Business continuity
Security
Compliance
Flexible access
Resource utilization
Energy consumption
Costs
Develop
Retire
Procure
Support
Deploy
Manage
10 © 2014 FUJITSU
Desktop virtualization
OS
Apps
User
HW
OS
Apps
User
HW
Starting Point Virtualization
Concept
Break tight coupling
Independent lifecycles
Benefits
Longer lifetime of components
Reduce complexity
Simple management on component level
Increase flexibility
Fast reaction on changes
Improve service quality
Reduce costs
11 © 2014 FUJITSU
Virtualization enables centralization
OS
Apps
User
HW
OS
Apps
User
HW
OS
Apps
User
Starting Point Virtualization Centralization
Concept
Apps, data, workplace in DC
Device for access only
Benefits
Flexible access, any device
Simplified maintenance
High availability / DR
Minimized security risks
Compliance
Increased flexibility and speed
Less energy and noise
Less cost
12 © 2014 FUJITSU
Centralization enables cloud computing
OS
Apps
User
HW
OS
Apps
User
HW
OS
Apps
User
OS
Apps
User
Scalability
Accounting
Self-service
Private Cloud Starting Point Virtualization Centralization
Share resources among divisions
Click resources needed
Immediate delivery
Pay per use
13 © 2014 FUJITSU
Share resources among organizations
CAPEX to OPEX
Workplace delivery from external cloud
OS
Apps
User
HW
OS
Apps
User
HW
OS
Apps
User
OS
Apps
User
Private Cloud Starting Point Virtualization Centralization Public Cloud
OS
Apps
User
Scalability
Accounting
Self-service
14 © 2014 FUJITSU
Balancing own and external capacity
OS
Apps
User
HW
OS
Apps
User
HW
OS
Apps
User
OS
Apps
User
Private Cloud Starting Point Virtualization Centralization Public Cloud
OS
Apps
User
Scalability
Accounting
Self-service
Hybrid Cloud
15 © 2014 FUJITSU
External delivery of supplementary apps
OS
Apps
User
HW
OS
Apps
User
HW
OS
Apps
User
OS
Apps
User
Scalability
Accounting
Self-service
Apps Apps Apps
Private Cloud Starting Point Virtualization Centralization Hybrid Cloud Public Cloud
16 © 2014 FUJITSU
EMM = MDM + MAM + MIM + TEM
MDM Provision, monitor, update
over-the-air
Anti-malware, security patches
Virtualization client SW
App black / white lists
Device password
Jailbreak, rooting detection
Remote wipe
Benefits Efficient management
Increase user productivity
Reduce business risks
Meet compliance demands
…
17 © 2014 FUJITSU
EMM = MDM + MAM + MIM + TEM
MDM Provision, monitor, update
over-the-air
Anti-malware, security patches
Virtualization client SW
App black / white lists
Device password
Jailbreak, rooting detection
Remote wipe
Benefits Efficient management
Increase user productivity
Reduce business risks
Meet compliance demands
MAM and MIM Secure, control business content
Separation from private content
Encryption
Enforce usage policies based on user, device, NW
Selective lock and wipe
Benefits All benefits of MDM
User experience and acceptance
…
18 © 2014 FUJITSU
EMM = MDM + MAM + MIM + TEM
MDM Provision, monitor, update
over-the-air
Anti-malware, security patches
Virtualization client SW
App black / white lists
Device password
Jailbreak, rooting detection
Remote wipe
Benefits Efficient management
Increase user productivity
Reduce business risks
Meet compliance demands
MAM and MIM Secure, control business content
Separation from private content
Encryption
Enforce usage policies based on user, device, NW
Selective lock and wipe
Benefits All benefits of MDM
User experience and acceptance
TEM Manage connectivity
Roaming
Data and time volumes
Benefits Optimize communication costs
…
Management and policy enforcement across platforms made easier.
19 © 2014 FUJITSU
BYOD requires policies
What to include Allow or encourage
Which users
Which devices and OS
Ownership and procurement
Licenses
Private apps in corporate NW
Security demands on device
Support
Finance and tax
Claim for surrender
Liability
Policy violation
What else to consider Existing policies
Compliance
Insurance
Workers council
Communication
Training
BYOD involves all parts of the business.
20 © 2014 FUJITSU
CYOD – Choose Your Own Device?
Make corporate devices more attractive Choice for user
Enable private use
COPE (Corporate-Owned, Personally-Enabled)
Benefits for enterprise User satisfaction and productivity
Full control
Discounts for communication
More clarity regarding labor law
Less policy work
Some challenges remain
Employee-owned Corporate-owned
Consumerization
BYOD CYOD
An alternative to BYOD?
21 © 2014 FUJITSU
How can help
Complete desktop virtualization solutions All required technologies, best in class SW
Proven, certified infrastructure products
End-to-end services
Pre-tested / pre-integrated solutions
Attractive financing options
Devices for work and life Mobile, stationary – Rich, thin
All sourcing options
Self- managed
VCS (Fujitsu-managed), Managed Mobile
Fujitsu Cloud
…
Consult Design Build Operate Maintain
One-stop shop: Everything you need for desktop virtualization and BYOD.
22 © 2014 FUJITSU
Summary
Digital world changes the way we work
Mobility support more important than ever before
Enhance motivation, productivity, flexibility, efficiency
Consumerization of IT is a given
Proper planning needed
Infrastructure and policies
Fujitsu – a one stop shop
Products, solutions, services
All sourcing options
Turn change into success, fast and without risk
Fujitsu – Your Partner of choice for desktop virtualization and BYOD.
Thank you for listening
24 © 2014 FUJITSU