Gamification at SharePoint Saturday Belgium

From zero to hero with Gamification#spsbe

Jussi Mori@JussiMori

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About me • Co-Founder of Peaches Industries Corporation Web: peachesindustries.com

• Find us on Facebook: facebook.com/peachesindustries

• Finnish + Swiss SharePoint geek• Information worker productivity• Public speaker and author• Fly fisher and gamer• More at http://about.me/jussi.mori

http://about.me/jussi.mori

Session topics • The challenges of End-user

engagement• What’s this Gamification all

about• From zero to hero with

Gamification

The challenges of End-user engagement

Business related problems• SharePoint adoption issues, like slow

onboarding and challenges in usability• Weak usage of taxonomy• Poor or false collaboration• Late or no insight of the true value of

SharePoint• Change in the way of work needs time and

energy• It’s hard to measure End-User productivity


Let’s have a look at some numbersCustomers:• 54% are inactive in loyalty programs• 69% don’t use online communitiesEmployees:• 50% don’t fully adopt to enterprise

software• 88% don’t use social enterprise software

Source: Gartner


Some common problems with SharePoint portals• High bounce rates: Users have a look and do

not return to the site• Low adoption: Users rarely visit and use the

sites• Differentiation: All sites look the same -> Boring• Too few or negative referrals: People do not

talk about the sites or give negative feedback• No click-throughs: Users do not react to e-mails

which contain “Deep links”Source: Nick.com


So what’s the mother of all challenges in SharePoint End-User adoption?

To help users to be and stay the most productive and engaged as possible once

they start to use SharePoint!


The Technology acceptance model

External variables

Perceived

usefulness

SimpleTo use

Personalattitude

Intention to use

Actual system

use

The Gamification influence point!

Source: Technology Acceptance Mocel (TAM) by Fred Davis 1985


So how can we engage our users to be as productive as possible?

Let’s talk about Gamification!

Source: Enterprehero.com

What is gamification all about

• What is Gamification?• The SAPS principle• Hyper available feedback

loops• The FLOW state• Smooth onboarding


Well it doesn’t mean that you can play Skyrim during office hours!

http://www.elderscrolls.com/skyrim


In short words:

Gamification is the use of game elements and game mechanics within a non game environment to drive user

motivation!

Gamification can have a positive effect on the End Users attitude towards a system by:

• Helping in raising the attention on the work at hand• Helping to solve problems collaboratively• Helping to get things done in a fun way

People like to have fun!That’s also the reason why FarmVille has more active

users than Twitter.


Or in the words of Bunchball, a Gamification platform provider:

“The addition of game mechanics to a site or application, allows you to layer more compelling

user experiences into existing activities”

“These gamified activities address and satisfy basic human desires, creating the addictive

experience that motivates users to take specific actions and to return more frequently”

These desires are universal and across

cultures, genders, generations and demographics!


Why does this work?

People have fundamental desires for:• Status• Reward• Achievement• Self-Expression• Competition• Altruism


Why should I even consider thinking about Gamification in my information portals and

applications?Some thoughts:• Because people love games! They are fun and keep us entertained.• Games can create FLOW in people which motivates us and we forget everything around us.• People actually do hours and hours of intensive work within games today• Games are a part of our culture since the dawn or our time. • Children learn the most effective way through play. Actually adults as well!• Games connect people and we are social beings.• People play for: Mastery, destress, socializing and having fun!

Source: Nintendo Super Mario

Play is the highest form of research – Albert Einstein


And now, does this really work?

World class companies have introduced Gamification imperatives and have measured the following improvements on different user behavior levels:

• 500% increase in user comments and activity in the Intranet• 140% increase time on site• 600% gain in shop clicks• 2000% surge in social sales• 60% increase in Employee engagement• 250% growth in training compliance

Source: Five key engagement imperatives whitepaper by Badgeville


The business value of Gamification

When more people participate, you can…• improve collaboration• improve individual motivation• speed up learning process• improve system / content analytics• drive brand awareness

Source: Christian Buckley (@BuckleyPlanet) on Improving productivity and Gamification


The SAPS rewarding principle

S for Status: Bragging rights about a certain status.

A for Access: Giving privileged access to users. For instance VIP lanes in nightclubs.

P for Power: Giving “power” over other users in the system. For example forum moderation.

S for Stuff: Tangible objects to win. Freebies, goodies, etc.


The transparent and hyper available feedback loop• A player is always aware of the current

progress within the game• A player is always aware of the next steps

ahead and how to get there• A player always knows if she or he

performs well• A player can use this information to bring

his or her skills to the next “level”Source: Nintendo Super Mario


Creating FLOW, or being “in the zone”Achieving of FLOW – The players state between anxiety and boredom, meeting his own motivational level in that experience. – Mihaly Csikszentmihalyi a famous psychology professor who studies happiness and creativity.


Some examples when being in a FLOW state• While driving a car during high traffic• While playing an exciting game• While fly fishing• While doing sports• While listening to music we love• Etc.

When we are in a FLOW state, we are in the most productive state on the current task at hand!


In FLOW state we…• focus and our senses are sharp and clear• do not feel at all self conscious• forget all worries and anxieties entirely• experience a sense of full control• feel time differently• find the current activity intrinsically

rewarding• experience a merge of action and

awareness

Source: “The FLOW theory”


The “smooth onboarding” principle

1. Action2. Reward3. Action4. Action5. Reward6. Join / Engage / Interact with the real world7. Invite friends

Tutorials in games are a classic example for this principle!

From zero to hero with Gamification

Source: Marvel comics Superman

• Practical examples and use cases of Gamification

• Gamification and SharePoint• Sample Gamification 3rd party

products for SharePoint


Use case eLearning• Track and visualize earned skills of employees• Use hyper available feedback loop principle

to visualize and bring transparency to progress

• Use leader boards for status and badges for reward

• Give access to “advanced” content after reaching a certain level

• Create tutorials for newbies (noobs), to learn about company related information

• Use avatars to express progress and allow individualization


Use case Project Management• Gamifiy time and task reporting for project

members• Give rewards for completed tasks / user

stories / whole projects• Visualize project progress

• Past, present, Future• My progress, team progress

• Use hyper available feedback loop principle to boost project performance


Use case Intranet user Engagement

• Track and reward user activity in the Intranet

• Give privileged access to “hot” company related content for engaged users

• Create onboarding tutorials for new employees

• Visualize employee effort throughout the intranet

• Visualize corporate network and influence through score boards (e.g.)


Use case Metadata• Status through metadata

• Metadata Hero 30 percent of all documents uploaded have high quality metadata

• Metadata Superhero All uploaded documents have high quality metadata

• Metadata Rockstar Filled in all documents with metadata in a teamsite

• Metadata Archaeology Sent feedback about term sets to the portal team

• Metadata Flashmobber Termsets have been extended by the user directly


Use case MySite• Gather Intranet activity on the MySite and

visualize it• Visualize MySite completion in a progress

bar• Visualize reputation of user (how many

comments and liked posts, endorsements, etc.)

• Introduce company avatars and allow individualization of them• Intranet activities might result in

receiving customizations for company avatars

Source: lucentyami.devianart.com


SharePoint Social architecture

User Profile Service

Profile DB (per service)

Managed

metadata

Contend DB(SiteCollection per user)

People and tag

following

User profile

properties

# tags Feed posts

Site and documen

t following

Personal storage space

There’s plenty of data to work with available!


Gamifcation in “out of the box” SharePoint• Reputation system in the Community site

• Points per posted article (Standard 1 point)

• Points per posted reply (Standard 10 points)• Popular thread or reply (Standard 20 points)• Best reply (Standard 100 points)• Rewards are configurable in the sites’

rewarding system


Gamifcation today – Some examples

Every Check in counts!



Nike+ running app. Run to reach the next level. With every level you reach, the next level is harder to get.



Red critter tracker:A project

management tool which rewards

project members with badges once

a task is done!


Sample Gamification products for SharePoint


Example BadgevilleTrack and reward the following user behavior:

• Document Management (creating and contributing)• Creating, editing, or contributing to a wiki page• Starting or participating in a discussion thread• Posting a comment on content (docs, wikis, blogs, discussion threads)• Viewing pages• Rating content• Voting on content• Tagging content• Employee collaboration


Gamifcation tomorrow?

Source: 2nd life


Source: Living and breathing the social workplace, by Daniel Kraft, NewsGator

On the bottom line…

THANK YOU

<Jussi Mori><[email protected]/><http://www.scolab.ch/><@JussiMori><http://about.me/jussi.mori/>

Game on!