Get Listed In Local SearchBy Jeremy Rivera

@footinmouthHttp://www.footinmouthdisease.net

Getting free and cost effective marketing by taking advantage of

Local Search.

What Is Local Search

• Geographically Based Search Queries

• Actual Businesses– Offline Transactions

• Google, Yahoo, Live, Ask: have local search components

• CityScape, Yelp.com, Yellowpages.com, Superpages.com, Brownbook.net are examples of other local search sites.

The “Onebox” results in Google – Shows up in Regular Search

Google “OneBox”

• Gets added to category specific searches– City Name Realtor– City Name Real Estate Consultant– City Name Real Estate Agency– City Name Real Estate Agent– City Name Real Estate Agents– City Name Real Estate Services

Local Search: Your Local Profile

Getting Added

• Google: Create an iGoogle account. Http://www.igoogle.com

iGoogle

• You can use any email address to create an account

Local Business Center

• Google Local Business Center.

• http://www.google.com/local/add/

• Enter your details, it will verify your primary number by calling or sending a postcard with a Pin Code.

Your Details

• Basic: Site, Address, Description

• Extra:• Hours – When Are you

available?• Promotions• Details-Specifics

(Buyers agent, Mortgage Services, Appraisal etc.)

Maximize Your Listing

• Photos- Of both the business and you

• Video – Make a short 30 second promo video, or film you location or perhaps your top listings.– Steven Espinosa – 3x more calls from local

listings when it has videos– Google allows up to 5 Youtube videos

Reviews

• Reviews are important in Local search

• Should be genuine• Harvest from multiple

sources and vertical search websites

• Increase likelihood of contact

• Play a factor in Local Search rankings

Citations

• When a web page or site lists your business, or your address it may be attributed to your local listing

• These are almost as strong as “links” in your website rankings.

Yahoo and Live

• Similar to Google• Utilize as many

categories as you can• Be sure to add photos

and videos• Be sure to create a

Yahoo/ Live account FIRST, then add your listing.

The Yellow Pages Online

• Free basic listing available– Be sure to include

your site address– Gives you Citations– May give you Reviews– May get you

Customers

Shared Data

• Some Websites Syndicate Data– Entering a profile into Yellowpages.com and

Superpages.com will send your data to almost 16 different websites!

Local Search Websites

• Yelp.com• Citysearch.com• Insiderpages.com

– These sites are pretty much the same as Yellow pages, but may have extra social aspects

• Data Sydicators– Send your data out to vendor sites to display

• Ibegin.com• Localeze.com• Openlist.com

Local Search Tools

• Getlisted.org – • Locates existing Local

entries• Resource lists

Tools

• Roboforms.com – Takes your contact information and allows you to Auto-fill it to registration forms

Recent Local Articles/Resources

• http://www.unstuckdigital.com/local-seo-resource-guide/

• http://www.ecommerceoptimization.com/local-business-listing-guide

• http://www.huomah.com/Business-Development/Internet-Business/Taking-local-marketing-to-the-next-level.html

Recap

• Get Listed in Google, Yahoo, Live, Ask– Add Photos, Details, Video

• Get listed in Yellowpages

• Get Listed in Yelp, Insiderpages, Etc

• Reference your website when possible

• Ask clients for reviews

• Use Roboforms and Getlisted.org to make it easier.