FACEBOOK CONNECTGetting Your Players to Sign In

WHY BOTHER?

• INCREASE RETENTION

• WALL POSTS - GET THE WORD OUT

• STORE USER PROGRESS

• BUSINESS INTELLIGENCE

CASE STUDIES• 55% of users to connect • Facebook users pay more

• 70% connect • 9x more likely to spend

• 78% connect • 3x more likely to spend

Diamond Dash

BUILD SOCIAL FUNCTION

• Gifting

• Challenges

• Turn based gameplay

• Teams

SIMPLY ASK

• Pop up message

• Every 5-10 sessions

• Up to 3 times per user

• Combine with promos

MAKE FB THE EASIEST CHOICE

• Alternatives for connecting

• Users prefer comparable options

• FB must be the easiest

GIVE USERS AN INCENTIVE

• Offer some free coins

• Promote as a pop-up

• Add to store

• Combine with other promos

blog.soom.la

• Free to Play game design

• Game monetization

• In App Purchase Tips