“GOOGLE” The electronic Earth Holding all of us

Prathesh Joseph J

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“To organize the world's information and make it universally accessible and useful”

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• Google is a web search engine that brings whatever information you need in world wide web in the form of web pages.

• Google Search is the most-used search engine on the World Wide Web.

• Google Search was originally developed by Larry Page and Sergey Brine in 1997

INTRODUCTION

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GOOGLE

The Vision To make search engines so powerful they would understand "everything in the world".

The Mission To organize the world's information and make it universally accessible and useful.

The Focus Google continues to focus on innovation and on the user experience.

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 Google’s Philosophyo Focus on the user, and all else will follow.

o It’s best to do one thing really well.

o Fast is better than slow.

o Democracy on the web works.

o The world is a wonderful R&D Lab.

o You can make money without doing evil.

o There’s always more information out there.

o The need for information crosses all borders.

o Great just isn’t good enough.

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Internet World Stats

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Geographic Analysis

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Nielsen’s Tops of 2011

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Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Standalone Applications

Ad Words EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUpDesktop

ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

Dodge ballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

TOOLS ( PRODUCTS)

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Earth -Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.

Gmail/Google Notifier (Alerts the user of new messages in their Gmail account.

Google Dictionary 

Picasa (Photo organization and editing application, providing photo library options and simple effects.

Picasa Web Albums Uploader An application to help uploading images to the "Picasa Web Albums" service It consists of both an iPhoto plug-in and a stand-alone application.

SketchUp Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.

GOOGLE Talk 

Desktop products

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Desktop extensions

Blogger Web Comments (Firefox only) Displays related comments from other Blogger users.

Gears 

Send to Phone.

Toolbar 

Web browser toolbar with features - Google Search box, phishing protection, pop-up blocker

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Mobile products

Google Mobilizer Makes any web page mobile-friendly.

Mobile search

Google Notebook

Mobile Updater (BlackBerry only) -Sync for BlackBerry 

Android Platform  

-Android platform including external libraries, applications, hosted services)

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Commercial Products(BUSINESS PRODUCTS)

AdSense

Advertisement program for Website owners. Adverts generate revenue.

AdWords

Advertising product, and main source of revenue. AdWords offers pay-per-click.

AdWords Website Optimizer

Tool for testing different website content advertising campaigns.

Click-to-Call 

Calling system free at Google's expense from search results pages.

Grants -Scheme for non-profit organizations to benefit from free Cost-Per-Click advertising on the AdWords network.

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Communication & Publishing 3D Warehouse

Google 3D Warehouse is an online service that hosts 3D models of existing objects, locations .etc.

Blogger

Calendar

Document, spreadsheet and presentation application, with document collaboration and publishing capabilities.

FeedBurner - News feed management services

Friend Connect

Orkut

Groups

Web and e-mail discussion service and Usenet archive.

Reader

SMS Channels (Google India Only)

Questions and Answers (Google Russia Only)

YouTube

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Development

Android Open Source mobile phone platform .

App Engine 

A tool that allows developers to write and run web applications.

Code

Site contains Open Source code and lists of their API services.

OpenSocial 

APIs for building social applications websites.

Subscribed Links

Web Toolkit

An open source Java software development15

Mapping Maps

Mapping service that indexes streets and displays satellite and street-level imagery, driving directions and local business search.

Mars

Imagery of Mars using the Google Maps interface.

Moon

NASA imagery of the moon.

Google Sky

An Internet tool for viewing the stars and galaxies

Ride Finder

Taxi, shuttle search service, using real time position of vehicles in 14 US cities.

Google Transit -Public transport trip planning through the Google Maps interface.

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SEARCH

Web Search

Alerts

E-mail notification service

Base

Google submission database,

Book Search 

Catalogs

Search engine for over 6,600 print catalogs

Checkout

Directory (Google China) 

Experimental Search

Finance

Searchable US business news, opinion, and financial data.

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Accessible Search

Image Search

Language Tools

Life Search (Google China)

News Archive Search

Patent Search

Product Search (Previously Froogle)

Price engine that searches online stores, including auctions

Scholar

Search engine for the full text of scholarly literature

Sets

List of items generated when the user enters

Suggest Auto-completion in search results

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Statistics Analytics

Traffic statistics generator for defined websites, with strong AdWords integration. Based on the statistics.

Gapminder

Data trend viewing platform for statistics accessible on the internet in an animated, interactive graph form.

Trends

Graph plotting application for Web Search statistics

Zeitgeist

Collection of lists of the most frequent search queries. There are weekly, monthly and yearly lists, as well as topic and country specific lists.

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Other Products Google Search Appliance

Hardware device that can be hooked to corporate intranets for indexing/searching of company files.

Google Mini 

Reduced capacity and less expensive version of the Google Search Appliance.

GOOG-411

Google's directory assistance service, which can be used free of charge from any telephone in the US and Canada.

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core features in Google Instant:

Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content need.

Predictions - One of the key technologies in Google Instant is that it predict the rest of the query (in light gray text) before finish typing

Scroll to search - Scroll through predictions and see results instantly for each as you arrow down.

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o Google plans to launch glasses with a heads-up display by the end of 2012

o They will include a display, mere inches from the wearer’s eye, streaming real-time info about your surroundings, similar to the various augmented reality applications we’ve seen on smartphones.

o The data will be fetched through a 3G/4G data connection, and the glasses will retrieve information through GPS and several sensors.

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o The glasses will be integrated with other Google products, like Google Latitude to share location, Google Goggles to search images and identify what is being looked at, and Google Maps to search for nearby places.

o For example, if a user is wearing the HUD and looking directly at a bar, that bar could choose to display an ad telling the user about its real-time offers.

o According to the report, the glasses are expected to start selling at the end of the year at a price of between $250 and $600 — about the cost of a smartphone.

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Global Market Share in Search

53.30%

20.10%

13.60%

13.00%

GoogleYahooMSNOthers

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Growth - List of Google acquisitions

2004 2005 2006 2007 2008

XunleiAdscape – Video Game advertising

TrendalyzerTonic Systems

MarratechGreenBorder

PanoramioFeedBurnerPeakStream

ZenterGrand Central –

VOIP

dMarc Broadcasting–

Radio Advertising

Measure MapUpstartle

@Last SoftwareOrion

Neven VisionJotSpot

YouTube- Video Sharing

Endoxon

2Web TechnologiesPhatbits

Urchin S/W Inc.Dodgeball

ReqwirelessCurrent Comm. Group

AndroidSkia

Akwan InfoTechAOL (5% stake) -

Internet

SWOT ANALYSIS Strengths Analysis

Weakness Analysis

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Threats Analysis

Google Yahoo Microsoft

Traditional advertisement domainOffice Suites

Other Software Apps.

Pay Per Use officeInternet Ads

Opportunities Analysis

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• Google's success is mainly due to a patented algorithm called PageRank that helps rank web pages that match a given search string.

• The exact percentage of the total of web pages that Google indexes are not known.

• All the other competitors use keyword- based methods of ranking search results

HOW GOOGLE WORKS

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GOOGLE IN 3 ASPECTS

Technology

Business

Society

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TECHNOLOGY ASPECT

Google consists of three distinct parts for fast parallel processing.

Googlebot, a web crawler that finds and fetches web pages.

The Indexer that sorts and stores the resulting index of words in a huge database.

The Query Processor, compares the search query to the index and recommends the documents that it considers most relevant.

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TECHNOLOGY ASPECT

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GOOGLE Technology overview

 Relevance

Technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data.

Comprehensiveness

• Google launched in 1998 with just 25 million pages, which was a small fraction of the web, then.

• Today Google index billions and billions of webpages, and our index is roughly 100 million gigabytes.

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Google security and product safety

Reporting security issues

Google allows to report security issues regarding your personal Google account.

Android and Security

Google defend Android users from malware and other threats difference for users’ security.

• Expanding Safe Browsing Alerts to include malware distribution domains

• Protecting data for the long term with forward secrecy

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SOCIAL ASPECT

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BUSINESS ASPECT

Google mobile world

Android : Open Source O.S

Android Developer Challenge: Contest for developers to create new applications for Android

Open Handset Alliance: Common initiative of 34 mobile phone industry players (manufacturers ,suppliers and distributors) aiming at spreading Android

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online environment

Launching of Google Gears: Open Source project allowing an offline use of online applications

Claimed ambition of becoming a standard and encouraging online languages as opposed to offline programming languages

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AdWords skill with Individual Qualification Professionals looking to update and demonstrate search skills to employers can study and certify to become Individually Qualified in Google AdWords

• Improved knowledge & practical application of AdWords tools

• Globally recognized stamp of approval certifying essential AdWords knowledge

• Showcase specialist knowledge through advanced exams covering search, display, reporting & analysis“

- AdWords Certified Partner -

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Google Trends, compare the world’s interest in your favorite topics.

Google Trends shows users’ propensity to search for a certain topic on Google on a relative basis

 Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time (Search Volume Index)

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Additional features of Google Search application

Quick Access to Google. •

Search by voice.* Speak your queries instead of typing them.

•My Location. Avoid typing your current location when searching for nearby businesses (e.g. "pizza" or "starbucks").

•Autocomplete. Search and get a list of predictions displayed in a drop-down menu below the search box.

•Search history. Quickly search again for queries you recently performed.

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Google Public DNS: 70 billion requests a day and counting

o Google Public DNS is a free, global Domain Name System (DNS) resolution service, that you can use as an alternative to your current DNS provider.

o DNS acts like the phone book of the Internet. If you had to look up hundreds or thousands of phone numbers every day, you’d want a directory that was fast, secure and correct.

o Google Public DNS has become particularly popular for our users internationally. Today, about 70 percent of its traffic comes from outside the U.S Google Public

o DNS’s goal is simple: making the web—really, the whole Internet!—faster for users.

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GOOGLE STRENGTH FACTORS

•The web offers the opportunity to exploit and analyze a very large amount of data

Data mining

•Content and services must be open and interoperable to favor audience circulation

Openness

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Uniqueness in Google

SEARCH

Speed, Accuracy, Objectivity and Ease of use.

Fit between their technology and the consumer behavior.

Page Rank technology – Orkut merged

Solved the scale up problem

Positioned as “Fastest Crawling Technique”

Keeps the search “Up to date”

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Facts About Google

Simply type in the weather operator, followed by the name of a location. You can also type in a zip code for more specific results

Google knows weather!

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Google Knows What Time It Is!

If you need to know the time in another time zone, all you do is type ‘time’ in Google’s search bar, followed by the location. If a location name is ambiguous, multiple results will be shown.

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Google’s Got A Calculator.

Google is great for relatively simple arithmetic calculations, including square roots, logarithms, order of operations, and trigonometric functions such as sine and cosine.Google calculator also defines various constants such as e and c(speed of light).

The calculator can also perform just about any unit conversion that I can think of, from temperature to weight to pressure to length. And both American and metric units are supported

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 Google has a built-in currency converter

Typing in other currencies such as the Euro, or the Yen.

You can look up phone numbers by simply typing them into the search field. All numbers that are in the phonebook will be retrieved.

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Google Maps’ Street View Helps Fight Crime!

Police use Google’s Street View product to locate and rescue. Using the GPS coordinates of the cell phone (obtained from the cell phone carrier every time the phone was activated), police were able to retrieve street view and satellite images which enabled them to survey the area ahead of time and guess which building, exact locationSo with help from Google, a crime can be averted.

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Google Wallet $- Pay Everything in the Electronic World -o Google Wallet is a new application powered by the Android software

that literally converts your mobile phone into a mobile wallet.

o  It is packed with cashless and card less purchase capability of electronic transactions without using the credit card.

o It operates to comply with the electronic transactions supported by NFC tagged electronic devices

o  The presence of NFC tags Near field communication (NFC) in mobile equipment allows transactions minus the electronic passage or reading or the credit card

o  NFC tags records everything about the credit card of the consumer.

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GOOGLE’s NEXT STEP

Launching Offline application

Powerful technological force

Shrinks the World

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3.0

1.02.0

References:

Websites

Google.com/services

Internetworldstats.com

Online-seo-information.blogspot.in

Books

The Google Story - David A.Vise

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