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Ivan Boothe of Rootwork.org talks about the implications of the Google Plus social network for nonprofits and social change. This is a recording of a presentation from the August 2011 PhillyNetSquared.org event on Google Plus. While this presentation does not cover the basics of what Google Plus is and how it works, it looks at how nonprofits and activists might effectively use Google Plus and highlights its most useful tools. The presentation also discusses the effects that Google Plus's approach to social networking might have on online activism in general.
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Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Google PlusNonprofit & Social Change
Implications
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
People only. For now.Image: Flickr user crosby_cj
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Finding people to organizegets easier.
Public Profiles Real Names
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Moving from the
bazaarback to the
cathedral
Professionalizingcommunications
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Send this message to...Last Name Obama=
State District of Columbia=
Has Donated < $50=
OR
OR
Email list segmentation
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Send this Google Plus post to...Last Name =
State =
Has Donated =
OR
OR
What has been common in email communications could now be (manually) created through Google Plus Circles
Social media list segmentation
2
682
1,105
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Actually organizing
peoplegets harder
requisite cute cat picture* Image: Flickr user dugspr
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weavingcourtesy of Flickr user cambodia4kidsorg, under Creative Commons license
...though finding “network connectors” might result in more viral messages
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Real names
required
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Google+ “Hangouts”for nonprofits & activists
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Quick collaborationwith colleagues
Image: Flickr user stevegarfield
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Impromptu webinarswith supporters
Image: Flickr user k-ideas
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Go where your people are.
Image: Flickr user povertyinitiative
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Avoid
Shiny ObjectSyndrome
Image: Flickr user roshnii
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Resources!bit.ly/gplus-1“How to Use G+”ReadWriteWeb
bit.ly/gplus-2“G+ and Nonprofits”Nonprofit Tech 2.0
bit.ly/gplus-3“Security and Control: G+”Amy Sample Ward
bit.ly/gplus-4“Charities Explore Potential of G+”Chronicle of Philanthropy
bit.ly/gplus-5“What G+ Means for Political Advocacy and Campaigning”Colin Delany, e.politics
bit.ly/gplus-6“G+ for Crowdsourcing Crisis Information, Crisis Mapping and Disaster Response”Patrick Meier
bit.ly/gplus-7“Ways G+ Can Help Nature and Wildlife Lovers”Adam Jack, Nat’l Wildlife Fed.
bit.ly/gplus-8G+ Compared to Facebook, Twitter
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
More resources!GENERALbit.ly/gplus-privacyA Guide to G+ Privacy
www.causepl.us“Doing good on G+”
bit.ly/gplus-nptechNonprofit Tech folks on G+
bit.ly/org-gplusAdina Levin: “G+ for organizing”
PSEUDONYM DEBATEbit.ly/eff-gplusEFF: “A case for pseudonyms”
bit.ly/petition-gplusChange.org petition in support of G+ pseudonyms
bit.ly/realname-gplus“Real Name Policies Are an Abuse of Power,” danah boyd
bit.ly/diversity-gplus“G+ and Diversity,” Jon Pincus
Rootwork.org
Powering grassroots networks from the bottom uptwitter.com/rootwork
facebook.com/rootworkgplus.to/ivanb
PHILLY NET TUESDAY — AUGUST 2011
Stay in touch!Ivan Boothe
gplus.to/rootwork@rootwork on Twitter
facebook.com/rootworkslideshare.net/rootwork
