AVATARS, BLOGS AND WIKIS: HOW WEB 2.0 MAKES GOVERNMENT MORE OPEN, TRANSPARENT AND PARTICIPATORY

By:Andrew Krzmarzick

Senior Project CoordinatorGraduate School

For:15th Biennial AGA/ASMC

Governmental Professional Development Conference

October 14, 2009

Source: Flickr - Khalid Almasoud's Photostream

MyStory

AGENDA

WHAT’S WEB 2.0?

BEFORE YOU BEGIN…

1. Why? Tie to mission, goals, objectives, needs, gaps.

2. Who? Champion, contributors, constituents.

3. What? Content is the key to success.

4. How? Decide which tools best meet goals.

5. When? Create a schedule to implement and evaluate.

1. Why? Tie to mission, goals, objectives, needs, gaps.

• Transparency

• Accountability

• Participation

BLOGS

What is a Blog?

a. an online journal or diaryb. a “time bandit” that thwarts

my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie

BLOGSWhich of the following have a Blog?

a) American Society of Military Comptrollers

b) Association of Government Accountants

c) Office of Management and Budget

d) Transportation Security Agency

e) US Air Force

f) All of the Above

BLOGSTransforming Government

http://asmc.typepad.com/viewpoint/

http://aga.typepad.com/aga/2009/09/index.html

• Disseminate targeted messages

• Explain your mission / activities

• Foster dialogue / elicit feedback

1. Why? Tie to mission, goals, objectives, needs, gaps.

Step 1: Pick a Blog Platform

Step 2: Create an Account

Step 3: Name Your Blog

Step 4: Produce Content

Step 5: Publish Post!

http://GenShift.com

WIKIS

What in the world is a Wiki?

a. an online encyclopedia

b. a web-based tool where multiple users

create, publish and edit information

c. a Hawaiian word for “fast”

d. all of the above

WIKISYou call this fast?

Transforming Government

• Provide a space for inter-agency collaboration

• Gather the intelligence of the crowd

• Widen the net for broader insight / information

• Create a crowd-corrected directory / resource

1. Why? Tie to mission, goals, objectives, needs, gaps.

WIKIS

Step 1: Pick a Wiki Platform

Step 2: Create an Account

Step 3: Set Up Your Wiki

Step 4: Produce Content

Step 5: Edit and Post!

SOCIAL VIRTUAL NETWORKSWho in this room has the

most connections/friends on:

NOTJUSTFOR

KIDS!!!

SOCIAL VIRTUAL NETWORKSTransforming Government

Sharing

InformationIdeasInsightIssuesIndividualsIntelligence

KNOWLEDGE

• Free • “Micro-blogging”• 140 characters or less• Send and read user updates

aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer

KNOWLEDGE

GovTwit.com• State/Local = 900+

• Federal Agencies = 500+

• Dept of Defense = 150+

• Hawaii = 8

KNOWLEDGE

Crowd-sourcing ideas to improve services

Communicating with / to citizens

Posting links to key information

Reporting incidents, sending alerts

Promoting events, surveys, studies, etc.

1. Why?

KNOWLEDGE

Step 1: Go to Twitter.com

Step 2: Create an Account

Step 3: Find People to Follow

Step 4: Consider Alternate Tools

Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

KNOWLEDGE

KNOWLEDGE

Steve ResslerFounder, GovLoop.com

KNOWLEDGE

Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices

Solution: GovLoop.com - Social Network for Government Community

KNOWLEDGE

ONE YEAR LATER…

Over 20,000 members

CTOs, CIOs, Politicians, Professors, Innovators at

All Levels of Government

International Collaboration (Australia, Brazil, Canada)

KNOWLEDGE

Share / gain knowledge / information

Connect with colleagues / common interests

Replicate best practices more rapidly

1. Why? Tie to mission, goals, objectives, needs, gaps.

KNOWLEDGE

http://www.facebook.com/recoverydotgov

KNOWLEDGE

KNOWLEDGE

Groups

KNOWLEDGE

Recruit candidates for open positions

Find job candidate references/recommendations

Launch discussions with industry / other agencies in groups

1. Why? Tie to mission, goals, objectives, needs, gaps.

KNOWLEDGE

http://betterbuyproject.com

http://www.thenationaldialogue.org

Why/How do you use

?

http://www.youtube.com/UnitedStatesNavy

1. Why? Tie to mission, goals, objectives, needs, gaps.

Tell your story (control your message)

Capture knowledge of retiring employees

Recruit the next generation of public servants

PODCASTS

Q. What’s the difference between a podcast and a vodcast?

A. Podcast = AudioVodcast = Video

Downloadable

PODCASTS

1. Why? Tie to mission, goals, objectives, needs, gaps.

Provide public service announcements

Train / inspire your personnel (bite-size chunks)

Record important meetings / events

PODCASTS

Step 1: Pick a Platform

Step 2: Create an Account

Step 3: Create Your Call

Step 4: Start/Record Call

Step 5: Edit and Post!

MOBILE PHONES/DEVICESWhat has your Cell Phone taught

you lately?“Most cell phones today have more computing power

than was available to NASA during the

Apollo space program…”- Wes Ferguson, Author of

Moving at the Speed of Creativity

• Podcast Briefs (i.e. Guide by Cell)• Audio Books• Training / Courses• Emergent Information

MOBILE PHONES/DEVICES

http://www.faa.gov/wireless/info

What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar

b. Siegfried Lactanoid

c. Zedeka Nadezda

d. Horatio FizelmeisterSecond Life Avatar

VIRTUAL WORLDSTransforming Government

WEB 3.0?• 3-D• Mobile / Clouds• Aggregation

THANK YOU!