contact@grovo.com | (212) 924-2579

Who

C A S E S T U D Y:

MediaMath

Solution

Why

MediaMath is a global technology company that produces the Ter-minalOne Marketing Operating System.™ MM employs more than 400 people at offices in New York, Boston, Chicago, San Francisco, London, Singapore, and Tokyo. In addition to T1, MM also operates the New Marketing Institute, an education portal de-signed for marketers.

MediaMath recognized that developing and producing premium content in-house was a difficult process and, with a steadfast com-mitment to serving their clients, not the best use of time.

Partnering with Grovo, MediaMath utilized the content-as-a-ser-vice to provide video training that would have both internal appli-cations as well as serve the growing community of learners at the New Marketing Institute (NMI).

MediaMath needed a way to educate prospects and clients on the various aspects of digital advertising, including: Display adver-tising fundamentals

• How ads are bought and sold• Ad servers• Ad tags

While 1-to-1 training sufficed in some cases, it became far less ef-fective as MediaMath grew into the global company it is today.

“Grovo has allowed MediaMath

and NMI to become a “go to”

website for digital marketing pro-

fessionals.”

“Grovo’s microlearning approach

has made a substantial difference

in completion rates.”

Elise James-DeCruise

Head of Global TrainingMediaMath

Focusing on various aspects of digital advertising, user experience, and ad buying, NMI now offers both online and offline courses to better support digital marketers.

contact@grovo.com | (212) 924-2579

Results

Top 3 Reasons to use Grovo

“After evaluating several ven-

dors, it became immediately

clear that they were not able to

compete. Grovo met all of our

needs and has gone above and

beyond to make it an amazing

experience.”

“The customer and technical

support service is unmatched.

How many companies allow

you to have a direct phone num-

ber to account management

and tech support?”

“Grovo really understands the

challenges faced by business-

es today and build their train-

ing accordingly. Everything is

done with the end-user in mind

which has made training simple

and easy.”

“Technology changes so rapidly that

we needed to have a solution that

we knew would always be updated.

Grovo provided that and more.”

Elise James-DeCruise

Head of Global TrainingMediaMath

After rolling out Grovo’s videos for clients and digital marketers, they saw an immediate impact on consumption and usage. This new platform allowed MediaMath to seamlessly train clients as well as supplement their live and in-person training programs. In the first 14 days, the average viewer completed:

• 19.7 lesson views

• 13.4 assessments

• 5.1 certification exams