WELCOMEDenis O’Brien

Director of Standards & SolutionsGS1 Ireland

Agenda Introduction to GS1

GS1 Barcodes

GS1 Databar

Food Information Regulation (1169/2011)

GDSN - The Product Information Network

NGPI - Next Generation Product Identification

GS1 - Who are we ?

Let us share a little bit of our story with you ...• 40 years being known as “the barcode people”

• Actually, we do much more . . .

• Barcodes

• EDI & eComm

• RFID – Electronic Product Code

• GDSN – The Product Information Network

• GS1 Source – The Trusted Source Of Data

• Professional Services– Consultancy, Implementation, Verification, Data Quality, Traceability

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GS1 - Where are we ?

111 Member Organisations . . .

in 155 Countries . . .

with over 2,000,000 Members.

Countries with a GS1 Member Organisation

Countries served on a direct basis from GS1 Global Office (Brussels)

GS1 brings

together

companies

representing

all parts of the

supply chain

GS1 - Who do we represent ?

International Regulatory Authorities

Government and State Agencies

Retailers

Manufacturers

Healthcare Providers

Logistics Providers

Distributors

Solution Providers

GS1 (2005)

EAN (1977)

GS1 - Some of our Irish members ...

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GS1 – More than just a barcode ...

GS1 Barcodes – What are they ?

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EAN-128 / GS1-128

Datamatrix

QR Code

EAN-13 / GS1-13

ITF-14

Databar

GS1 Barcodes – Where are they used ?

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EAN-128 / GS1-128

Datamatrix QR Code

EAN-13 / GS1-13ITF-14

Point Of SaleOuter Case Marking Transport & Logistics

EAN-128 / GS1-128

Datamatrix Databar

Datamatrix

GS1 Barcodes – The Secret . . .

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GS1 Barcodes - Specifications

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GS1 Barcodes – The Good ?

GS1 Barcodes – The Bad . . .

GS1 Barcodes – The Ugly . . .

GS1 Databar

GS1 DatabarThe Swiss Army Knife of barcodes . . .

It is not just a Barcode – It’s the ‘Swiss Army Knife’ of barcodes

Standard Databar 14

carries more data but is

50% smaller than Ean13

What’s So Special about the GS1-Databar ?

Even smaller footprints &

shapes available for smaller item

marking

Backward compatibility(H/W & S/W)

with all current UPC-A, and EAN

codes

Can carryGS1-128 application

identifiers(optimised for

common combinations)

RSS (Reduced Space

Symbology)options to carry much more data

(2d reader)

GS1 Databar

DataBar Reduced Footprint

– Planned successor to GTIN - 8,12,13,14

– Omnidirectional Scanning

– Optimised for POS Scanning

GS1 Databar

GS1-128 Composite Symbology™– It uses a GS1-128 barcode as linear component:

– Linear 48 alphanumeric capacity, incl. AI’s

– The CC-C (PDF417) can be variable length (according to length of linear symbol)

– Possible 2D Components: CC-A, CC-B, CC-C

– Unique GS1 Identifier

– Not Omnidirectional– *Laser/CCD Scanner for Linear

– *Requires 2d reader for CC

5. Ability to read and record Supplier Batch Codes (prevent sale of recalled items ?)

3. Ability to read expiry dates and prevent sale of

expired items or offer automated discounts

1. All normal functionality is preserved6. Ability to maintain

‘live’ stock levels and view current stock including;

a) Weightsa) Expiry Datesb) Suppliersc) Batch Codes

2. Ability to read both prices and weights

4. Use a True GTIN – May avoid need to label variable weight items for

individual customers

What does this mean for me ?

Food Information Regulation 1169/2011

Food Information Regulation 1169/2011

Summary of Legal Impact

• Information must be available:- on or through website prior to purchase; and- without charge to the consumer.

• Cannot sell online without providing required information.

• Website owner will have to ensure consumer can access information.

• Advisable that Brand owner makes information available to retailer in a website friendlyformat.

• A co-operative system between brand owner and retailer is required to ensure accurate andcomplete information.

Its relevant to you because its relevant to your customers

. . . because it’s important to your

customers !

It should be important to you . . .

Mobile Technology is here to stay . . .

Mobile Commerce is Growing . . .

Smartphones *

71% of Pop.

2.225 Million

Members **

Tablets *

41% of Pop.

RAPIDLY

In Ireland in 2012 !

*www.RedCResearch.ie (2012)** www.SocialBaker.com

Houston – we have a problem ….

Still some work to do !

Sometimes no information ….

Sometimes the wrong product …

Chef Boyardee Spag& Meatball

How Bad Is It ?

Brand OwnersInternet

Application Providers

Data Aggregators

GS1 Source – The Solution

Consumers

Store data and

allow access

to other data

aggregators

Provide data

directly or via

an authorised

3rd party

Share data

with

consumers via

apps

Use data

*Live Datapool in Ireland – Datasync.ie

GS1 Supports:1. Product Identification2. Data Synchronisation*3. Data Aggregation

Global

Data

Synchronisation

Network

GDSN – The product information network

. . . enable customers, suppliers,

consumers and other interested

parties to share information on

products using standardised fields

and data formats.

. . . Facilitate the rapid dissemination

of critical product data throughout the

entire supply chain.

The GDSN was designed to . . .

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GDSN – THE PRODUCT INFORMATION NETWORK

Manufacturer

DistributorDistributor

Distributor

A or B ?

X?

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GDSN – THE PRODUCT INFORMATION NETWORK

GDSN

Manufacturer

DistributorDistributor

Distributor

NGPINext Generation Product Identification

NGPI – Product Variants

GTIN (Global Trade Item Number)

PVN (Product Variant Number)

URL (Web Page)

Expiry Date

Lot Number

Serial Number

NGPI – Data Carriers

Thank You Denis O’Brien

Director of Standards & SolutionsGS1 Ireland

Denis O’BrieneMail: Denis.OBrien@GS1IE.OrgTel: (01) 2080660