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Razoo's Customer Support Team guides you through using Razoo for #GivingTuesday! Find more Razoo Webinars at this link: razoo.com/webinars
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Your Guide to Giving Tuesday on Razoo Webinar | October 28, 2013
Welcome
• Learn about Razoo and #GivingTuesday
• Create your page
• Plan a fundraising strategy
• Be creative and get inspired
Razoo’s Mission
• Creating meaningful giving experiences and closing the gap between the desire to give and the ability to give
• $170 million+ in donations
• 27,000+ nonprofits
Black Friday, Cyber Monday, and now… A national day of annual giving, a movement of generosity
Razoo’s community Giving Days are powerful 24-hour online fundraising competitions that unite communities around causes.
Prizes! • Top Nonprofits: Grand prize of $5,000; prizes
up to 50th place
• Top GivingTuesday Fundraisers: Grand
prize of $15,000; prizes up to 25th place
• Golden Tickets: • 6 Power Hours ($1000) • Donor match – (12) $375 match of lucky donors
Prizes!
Video Challenge: $2,000 Step 1: Create your video
Step 2: Upload your video
Step 3: email [email protected]
Tips: Videopixie.com
How to Prepare
• Create your fundraiser
• Use the CAUSE SETUP box • Tell your story • Suggested donation amounts • Upload videos and images with captions • Create a thank you video and message • Set up a matching grant • Integrate social media
For Nonprofits:
• Claim admin access (razoo.com/claim)
• Set goals – both financial and tangible
• Secure a matching grant
• Host a live event
• Be creative and real
• Engage everyone you know
Strategies for Success
Strategies for Communication • How does your nonprofit meet needs in your
community? • What is your communication plan? • Craft a clear, clever, and actionable campaign • Recruit others to amplify your message • Use multiple channels
Facebook/Twitter/Google+ E-mail, e-mail signatures, e-newsletters Video Word of mouth
Personal • Send to individuals • Make phone calls
Relational • Tell stories • Make a connection/touch-point
Specific • Provide examples of past work • Explain future plans
…Communication: Asking
On Tues, December 3
• Send 3 main emails • Thank donors in real-time
• Host a live event
• Try something new, experiment
• Fundraise with your personality
• Provide a reason to come back,
competition
• Put your own skin in the game
• Connect online and offline with the
actual work you do
Be Creative
Be Creative: Examples
Be Creative: Examples
Thank You We’re here to support you! Razoo Customer Support Mon-Fri 9-8 pm EDT [email protected] 866-437-1952