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Twitter in EmailWays to Increase Social Engagement Now
AGENDA
• Why Twitter?
• Your secret weapon
• Get Started Today with these Use-Cases
• Q & A
YOUR HOSTS
Michael ScianoDirector, Client [email protected]
Twitter me this; Twitter me that.
• 645 Million + Users• Average # of Tweets a day: 58 Million• Active Users per month: 115 Million• 40% of Twitter Users follow, but don’t tweet.
Stats by StatisticBrain.com
Twitter Snapshot
Twitter is NOT Facebook• Twitter is an Interest network, not a Social network
• 36% of Twitter Users sign-up for Twitter to get news and follow interests.
• 1/3 of people under 30 get news from Social Media. Of that 1/3 – 11% get news from Twitter.
• 50% of Twitter users access it on a mobile device
Stats from Pew Research
The Twitter Feed Is…BUSY
CLUNKY
F A S T
The Challenges of Twitter
• Message Lifespan is short – average of 15 minutes
• Competing for time and eyes across social
• How to Amplify your brand ambassadors
• Gaining new Followers
• Increasing Conversion & ROI from Twitter
Social+
Email=
Engagement
EMAIL MARKETING SOLVES THE CHALLENGES
STRATEGIES FOR TWITTER IN EMAIL
• Product and Services Launch
• Promotional Newsletters
• Industry and Brand Events
• Breaking News
• Social Digests
• Internal Communications
PRODUCT LAUNCHES
Include:
• Reviews and Ratings
• Early Adopter Tweets
• Images/Videos of Use
• Social Referrals & WOM
WEEKLY
NEWSLETTER
Include:
• Recap of Top Tweets
• Fan Tweets or Comments
• Photos/Vines
• Press/Blog Mentions
INDUSTRY OR
BRAND EVENT
Include:
• Event FAQs, Reminders
• Photos from Attendees
• Top comments from Attendees
• Behind the scenes moments
• #Hashtag Digests
SOCIAL DIGESTS
TWITTER IN EMAIL RESULTS
• Lengthen the lifespan of your Tweets
• Amplify your brand ambassadors
• Increase Engagement and conversations
• Create 2nd and 3rd waves of engagement around tweets, hashtags, and conversations
Content (Ctrl)@ContentCtrlFacebook/content.ctrl
David [email protected]