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For further read - http://www.startupmoon.com/the-complete-mobile-app-guerilla-marketing-guide-how-we-made-it-from-0-to-10m-downloads/ Guerrilla Marketing - How we got to ten million users without a marketing budget - How to reach bloggers - How to localize the marketing - Marketing in stealth mode
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Guerilla Marketing – from 0 to 10M users
November 2011
“The world is changing ,
I feel it in the water. I feel it in the earth. I smell it in the air”..
Getting to bloggers
I’m a good looking, smart and fun app,
Why don’t you want to write about me?
Bloggers are story tellers Tell them a good story
Getting to bloggers #1
Getting out of the ‘niche’ – making a vertical app horizontal boring interesting
Getting to bloggers #1
Getting to bloggers #1
Getting to bloggers #1
Why our product is interesting/ important/ revolutionary ?
Why writing about our product will drive more traffic to you ?
Getting to bloggers #2
Getting to bloggers #2
Getting to bloggers #2
Aligning our story to other successful posts
Autodesk who ?
Are you fromFacebook, Google, Apple
or Amazon?
Yes
WooHoo!
No
Say who?
Getting to bloggers #3
Taking a personal angle
Getting to bloggers #3
Why now ?
Getting to bloggers #4
Milestones (get creative), customer stories, data, general topic
Great story
+
Beautiful images
+
Video
90% baked story
+
The ‘10 minutes mix and serve’ rule
Getting to bloggers #5
News
+
You’re the only one getting this mail
I know your blog and approaching you for a reason
Don’t write too much about yourself or the company
Name dropping
Why now? Why your readers should care about Takipi?Similar to somethingWhich worked before
What can your readers use Takipi for?
Don’t neglect your signature
Which blogs should I approach ?
Medium size blogs
Small/ personal blogs
Tip : Notice where your competitors are going back to
Localization
Localize content for bloggers
Newsletters
Language key on the mobile device
Email type (qq.com, softbank.com, x.co.fr)
Localize the App Store/ Google Play
Main Image
Description
Screenshots
Video
What didn’t ?
Company Blog
It’s not a side kick. If you’re not willing to take it seriously, don’t bother .
You’ll never have enough product related news, you should produce interesting content by yourself
What didn’t ?
User content
What didn’t ?
User content
Marketing in stealth mode
Test
Test
Test
Write, Guest post, Share, Videotape, Comment
Tip : start with ‘How to’ articles
Personal Blog – www.startupmoon.com
