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Orugga has developed GUUALA, a full entertainment service platform that provides web & mobile ecommerce shops for a range of customers, from brands, tv channels, radios, web portals, retailers to mobile operators. GUUALA´s personalization, search and recomendation engines are backed by Mooga, an artificial intelligence platform. Mooga fuels everything needed to enable subscribers to create their own mobile identity and for our services team to deliver, manage and market an integrated personalization storefront.
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GUUALA Web & Mobile Digital Store
Power by Artificial Intelligence
Overwiew
20%
45% 2007 Digital Music Sale
GUUALA -‐ Pla0orm
o WEB & MOBILE STOREFRONT: o Delivers a compelling user experience seamlessly across the different ways your subscribers
interact with your services. o CONTENT MANAGER:
o It takes content in its many shapes and sizes—including user-generated, on-portal and off-portal-and allows the ability to merchandize content in multiple ways across the mobile ecosystem.
o PERSONALIZATION & DISCOVERY ENGINE: o Allows subscribers to define how your network interacts with them and let's them discover new
artists and express their identity in a variety of ways to their web & mobile community. o MARKETING & PROMOTION ENGINE:
o Combines comprehensive analytics with campaign and promotions management that can be coordinated to build promotion and marketing web & mobile Storefront (including gift cards, tokens, coupons, etc.).
o NETWORK PLATFORM: o At the heart of guuala sits a network platform that allows seamless integration into web & mobile
voice, video and data networks worldwide. o PAYMENT & BILLING OPTIONS:
o Guuala integrates multiple payment options and models, like credit packages in a range of currencies, subscriptions, vouchers and pay-per-download.
GUUALA -‐ Characteris8cs
GUUALA – Intelligence
• Mooga is the brain behind Guuala, is a self learning digital entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents
• Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them
• Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.
• Mooga disrupts the rudimentary processes applied to the mobile content marketplace today; giving rise to the true mobile Internet content experience. Truly bringing the Internet experience onto the mobile.
• Mooga incorporates hybrid Artificial Intelligence techniques in to the mobile content environment and for the first time allows a 2-click download process. This results in a significantly faster mobile content download process for subscribers.
• Today brands like Sony Music, Mtv or Hungama are using mooga in there mobile and web portals.
GUUALA – Bussines models
GUUALA PLATFORM
STREAMING o Time based o Stream based
SUSCRIPTION o Fee based o AD based o Bundle
CLUB o Push & Pull 5 tracks o Album per month
A LA CARTE o Single o Album o Videos o Games o Trutones
ANY COMBINATION o Streaming o Suscrip8on o Club & Carte
o Web & Mobile digital store for music, video, images and games (download and streaming).
o Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence.
o Deeply integrated services into: o Gift cards, prepaid pin, tokens, etc. o Customer support and call centresystems o Credit, debit and other bank payment systems. o Promotion Vouchers and coupons.
GUUALA – General Service
o Web & Mobile digital store for promotional and marketing campaigns based on music, artists, licensees, etc..
o Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence.
o Deeply integrated services into: o Gift cards, prepaid pin, tokens, etc. o Customer support and call centresystems o Credit, debit and other bank payment systems. o Promotion Vouchers and coupons.
GUUALA – Promo8onal stores
GUUALA – Telco Industry
o Set-up all available business models with the Telco industry. o Mobile & Online bundled access model o Online streaming subscription with keep your favourite MP3 model o Mobile weekly & monthly paid download subscription model
o Deeply integrated services into. o Operator gateways and networks o Billing and monthly invoice systems o Customer service centres.
o Affiliated partner shop implementation o Promotion download campaigns
GUUALA – Payments op8ons
o Guuala offers the abbility to integrate different payment methods, according to user needs.
o Banking systems: o Credit and debit cards o Bank accounts
o Non Banking systems: o Prepaid vouchers ( electronic pins/tokens) o Gift cards o Prepaid cards
o Promotionals & affiliate programs:
o Promotional vouchers o Discount vouchers o Affiliate programs o Marketing promotions
o Iken Solutions, a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.
www.ikensolu8ons.com
www.infinitemoco.com
o Globalnet, defines itself as a Wireless Application Service Porvider. At the moment we use WAP, MMS, SIM Browsing andSMS technology in order to offer a great variety of services that goes from the most creative an entertaining personal solutions to the most complex corporate solutions.
www.globalnetmobile.com
GUUALA – Partners
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