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Presentation to the toronto health board on how to leverage web 2.0 and social media for health promotion
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2. It used to be that new media was an afterthought in the marketing space 3. Communications were pretty simple 4. We were a paper driven society 5. ... And then things changed 6. and became abit more complicated 7. 8. The world is in the middle of an ongoing conversation .A marketers challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .John D Hayes CMO American Express 9. Today you will learn how to extend the conversation and leverage the power of web 2.0 and social media to educate, engage and track public perceptions on health related topics 10. Before you can add value and extend the conversation, there a few things you should know 11. Did you know? 12.
13. Agenda
14. The Canadian Interactive landscape
15. 16. 17. 18. What is Web 2.0? 19. Web 1.0 vs. Web 2.0
20. What is Social Networking? http:// www.youtube.com/watch?v =6a_KF7TYKVc 21. What is social networking/ media? 22. 23. Popular Social Media Sites
Orkut MySpace Facebook LinkedIn Second Life 24. If all you are doing is printing brochures and maintaining a hard to find static website, you arent doing enough. You need to join the conversation online to extend how, where, and when you promote health and related topics 25. How? 26. Join the conversation here:
27. Social media in Canada starts with 28. Canadian Facebook Stats
29. 30. 31.
What does this mean to TPH? 32. 33. YouTube 34. What this means to TPH
35. friendor foe? 36. 37. Translation for You
38. Leveraging web 2.0 to track public perception on health topics 39. 40. Get yourself a feed aggregator 41. Translation for you
42. Social bookmarking 43. Social BookmarkinginPlain English 44. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon 45. Translation for You
46. Pitfalls of web 2.0/ social media
47. Conclusions
48. Where do you start?
49. 50. Lets continue the conversation Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile:http:// www.linkedin.com/in/phryl Follow me on Twitter:http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com(mobile version) Check out other contributions at:http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing