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Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke M. Kravcik R. Klamma Z. Petrushyna JTEL Summer School June 2010 Slide 1 How can Behavioral and Cognitive Psychology inform Design of Learning Experiences? Workshop Ohrid, June 2010 Milos Kravcik, Ralf Klamma, Zinayida Petrushyna Chair for Information Systems and Databases, RWTH Aachen University, Germany

How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

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JTEL Summer School WorkshopPsycho-pedagogical theories have a usually underestimated high impact on adaptive education. In the ROLE project, a primary goal is to identify functional and non-functional requirements specifications, with the aim to integrate them into a psycho-pedagogically sound framework as a basis for the development of a highly responsive open learning platform.The results of behavioural and cognitive psychology show that humans make mistakes predictably and this knowledge can be harnessed to support them. Various biases emerge from the interplay between the automatic and reflective system driving our thinking processes. Apparently there are opportunities for choice architecture to influence options in a way that will support choosers to act in their own interest. The main challenge here is to offer nudges that will most likely help and least likely inflict harm, preserving freedom of choice.In this workshop we demonstrate some of human cognitive biases and ask participants to elaborate in collaborative and interactive way on possible consequences for requirements specification of adaptive and recommender learning systems. Our aim is to raise awareness of some outcomes from behavioral and cognitive psychology that can be relevant for the design of future responsive learning solutions.

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Page 1: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 1

How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

WorkshopOhrid, June 2010

Milos Kravcik, Ralf Klamma, Zinayida Petrushyna

Chair for Information Systems and Databases,RWTH Aachen University, Germany

Page 2: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 2

OverviewIntroduction (30 min)

Collaboration:• discussion in groups of 4 (15 min)• presentation of outcomes (15 min)• clustering of outcomes (15 min)

Summary:• discussion & feedback (15 min)

Page 3: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 3

Agenda

Motiv

ation

Heur

istics

&

Bias

es

Surve

y Re

sults

Choic

e Ar

chite

cture

Prop

osed

So

lution

Page 4: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 4

Motivation

Illusions:• Optical• Cognitive

Rashomon (Akira Kurosawa, 1950)The story of human communication

Awareness TestCount how many times the white team passes the ball

Right Brain vs Left Brain TestDo you see the dancer turning clockwise or anti-clockwise?

Page 5: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 5

Human Mind

S. Pinker: Our mind is made for fitness, not for truthMeaning depends on (D. Gilbert):• context• frequency• recency• preferences

R. Thaler: Humans predictably err• this knowledge can be harnessed to help them

Page 6: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 6

2 Kinds of ThinkingAutomatic system (AS):– gut reaction:

• intuitive, rapid, instinctive• associated with the oldest parts of the brain

Reflective system (RS) – conscious thought:

• rational, deliberate, self-conscious

Page 7: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 7

Heuristics & Biases emerge from the interplay between AS & RS

• people prefer information that confirms their preconceptions or hypothesesConfirmation bias

• people see events that have occurred, as more predictable than they in fact were before they took placeHindsight bias

• people are over-optimistic about the outcome of planned actionsOptimism bias

• people overestimate the length or the intensity of future feeling statesImpact bias

• as people usually see just the winners, not the losers, they may misattribute the causes that led to the winningObservation bias

• people underestimate task-completion timesPlanning fallacy

• creating a story post-hoc so that an event will seem to have an identifiable causeNarrative fallacy

• believing that the unstructured randomness found in life resembles the structured randomness found in gamesLudic fallacy

Page 8: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 8

Survey on Present Learning

10 questions on 3 issues:

• Freedom of learner• Pedagogical support• Importance of content & form• Necessity of tutors (teachers)

31 participants, mostly students of the Summer School

Page 9: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 9

Freedom of Learner

The more freedom for the learner the better

Too much freedom for the learner may be overwhelming and contra productive

Page 10: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 10

Pedagogical SupportEach learner should have some pedagogical knowledge to be able to learn without an external help

Not everybody can be an expert in education (teacher), therefore pedagogical assistance for the learner is required

Page 11: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 11

Importance of Content & FormIn learning the content is crucial and the form (presentation, organization) of the learning experience is secondary

The form of the learning experience is most important and the content is secondary

Both content and form (org.) of the learning experience are equally important for successful learning

Page 12: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 12

Necessity of TutorThe tutor(teacher) is not necessary in thepresent learning

It is always good when the learner has a competent tutor (teacher)

Tutors (teachers) may be successfully replaced by peer-learners

Page 13: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 13

Categories of Biases (1)

3 basic categories of biases (Thaler & Sunstein)Bounded rationality: our rationality is delimited

• unrealistic optimism is a pervasive feature of human life

• humans fear loss more than they love gain

• people have a tendency to stick with their current situation

• choices depend on the way in which problems are stated

Page 14: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 14

Categories of Biases (2)Self-control: our rationality and temptation may be in conflict

an individual is containing two semiautonomous selves, which means there is a two-system conception of self-control:

• planner (RS)

• doer (AS)

Page 15: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 15

Categories of Biases (3)Social influences: we are influenced by the behavior of other people

• information – on actions and thoughts of others (we tend to conform)

• peer pressure –considering what other people think to avoid their disapproval

• priming – subtle influences can increase the ease with which certain info comes to mind (channel factors)

Page 16: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 16

Uneasy Choices(Thaler & Sunstein)

• self-control issues arise when choices and their consequences are separated in timeDelayed effects

• many problems in life are difficult and there is no technology to helpDifficulty

• some decisions are rare, therefore there is a lack of practiceInfrequency

• learning requires immediate and clear feedback after each tryPoor feedback

• ambiguous relation between a choice and its consequenceUnclear impact

Page 17: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 17

Choice Architecture(Thaler & Sunstein)

• they are very powerful, as usually a lot of people end up with itDefault options

• a well designed system is as forgiving as possibleExpect error

• it is the best way how to improve the performance of humansGive feedback

• options should be comprehensibleUnderstand mappingsfrom choice to welfare

• Elimination by aspects: eliminate the unsuitable alternatives• Collaborative filtering: use the judgements of similar people

Structure complexchoices

• put the right incentives on the right people – Who uses? Who chooses? Who pays? Who profits?Incentives

Page 18: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 18

Proposed SolutionAS always wins over RS – do not confuse our AS (Thaler & Sunstein)Libertarian paternalism: preserves liberty and tries to influence choices in a way that will make choosers better off, as judged by themselves

• This influence can be realized via suitable alerts or nudges• A nudge should alert people’s behavior in a predictable way and at the same time it should be easy and cheap to avoidThe golden rule of libertarian paternalism: offer nudges that are most likely to help and least likely to inflict harm

Page 19: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 19

ROLE Approach to the Design of Learning Experiences

guidance & freedom of

learner

motivation of learner (intrinsic,

extrinsic)

stimulation of learner’s meta-

cognition

collaboration & good practice sharing among

peers

personalization & adaptability to learner & context What is the impact of

these findings from behavioral & cognitive psychology on design

of learning?

Goal settingPlanningReflection

Control & ResponsibilityRecommendation

Page 20: How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

Lehrstuhl Informatik 5(Information Systems)

Prof. Dr. M. Jarke

M. KravcikR. Klamma

Z. Petrushyna

JTEL Summer School

June 2010Slide 20

OverviewIntroduction (30 min)

Collaboration:• discussion in groups of 4 (15 min)• presentation of outcomes (15 min)• clustering of outcomes (15 min)

Summary:• discussion & feedback (15 min)