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AUGMENTED REALITY (AR) MARKETING

How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

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Page 1: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

AUGMENTED REALITY (AR) MARKETING

Page 2: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

What is Augmented Reality (AR)?:: MARKETING ::

http://www.vimeo.com/gravityjack/marketing

Page 3: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

The Mobile AR Market is Projected to Explode

Every company, every product, every service on the planet can benefit from AR

...including yours.

:: MARKETING ::

Page 4: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

We Offer What Other Software Can’t:: MARKETING ::

• The world’s only infinite realtime visual search engine! This technology, created and owned by Gravity Jack, turns any sign, logo, or even one of our patented QARs into a marker for Augmented Reality.

• Brand-able solutions on mobile not just a component.

• Once the device recognizes an image, your consumer is instantly exposed to your interactive multimedia content, targeted to their specific gender, age...and even interests.

• Videos, social media integration, 3D models, animations, polling, coupons, anything!

Page 5: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

When We Say Anything...We Mean It.:: MARKETING ::

Something as big as a billboard, or as small as a business card can be used to augment reality.

Page 6: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Engagement Like Never Before:: MARKETING ::

• Change how the world sees and interacts with your brands.

• You are the marketing expert. We take a unique, consultive approach to helping add value to your client’s marketing plan, through the use of Augmented Reality.

• Branding is important. We marry our technology seamlessly with your efforts and ensure that everything stays branded completely to your client.

• We provide extremely detailed analytics. This closes the marketing loop, allowing you to micro-target consumers, while your marketing campaign grows organically.

Page 7: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Logic-al Interaction:: MARKETING ::

• We take augmented reality to the next level, through the use of a feature called “logic.”

• Logic is smart software, allowing users to interact independently.

• Seeing things in AR is a mind-blowing experience. Allow them to share this experience, socially, through “Share,” “Like” and “Tweet” buttons, to grow your presence virally. Logic allows us to do this.

• E-Commerce: Does your client sell a product? Thanks to Gravity Jack “Logic,” when you add e-commerce functionality to your AR experience, customers can purchase products directly from the augmented reality scene!

• Mapping: Your customers are blown away with what they are seeing. Now, let’s show them how to find you.

Page 8: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

All The Power of Big Data, None of The Hassle:: MARKETING ::

• Know each viewer, individually, from the moment they scan your materials!

• Provide your market with sleek, easy to use features, including polling and one-click reports!

• Receive feedback instantly, from real people, on issues crucial to your business

• Instant, extensive analytics, allowing results to be sorted and presented using any demographic criterion imaginable.

Page 9: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Same marker (Coke poster) produces different targeted content depending

on the demographic.

:: MARKETING ::

Page 10: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Same marker (Coke poster) produces different targeted content depending

on the demographic.

Realtime image matching (visual search)

Content a la geo & demographic

knowledge

:: MARKETING ::

Page 11: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

3D Engine

Same marker (Coke poster) produces different targeted content depending

on the demographic.

Realtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Page 12: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Embeddable browsAR

component (white label)

3D Engine

Polling & Logic Same marker (Coke poster) produces

different targeted content depending on the demographic.

Realtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Page 13: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Embeddable browsAR

component (white label)

3D Engine

Polling & Logic Same marker (Coke poster) produces

different targeted content depending on the demographic.

All tracked in analyticsRealtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Page 14: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

Proven Results for Powerful Tech:: MARKETING ::

• Streamlined solution, merged with existing efforts

• State of the art marketing and true engagement, both instantly available to every user, simply by scanning the world around them

• User-convenient commerce system, within your client’s control.

• Extensive precision analytics, never before available

• Our engine has been proven with some of the world’s biggest names.

Page 15: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

THANKS FOR YOUR TIME.

:: MARKETING ::