How To Be Effective

How to be Effective

Peter BrombergNJ Train the Trainer

March 18, 2009Peterbromberg.com/

ttt

How to be Effective

And why you should care

How to be Effective

Signage at the DMV

19 signs in my field of vision

Signage at the DMV

19 signs in my field of vision

What is effectiveness?

EffectivenessBringing about the change you

desire

EffectivenessBringing about the change you desire

By beginning with the end in

mind

Bring about the change you desire

Begin with the End in Mind

Align all your actions toward

that goal

Practice Continual Evaluation

Are my actions moving me toward my goals?

What’s not Working?

What Can I Do differently?

What’s Working?

Power of Repetition

Continual Evaluation

Find a way toremind yourself

Tape this to your PC

Or wherever…

What is Effective Training

Effective Training produces a change in the learner

A change in behavior, thought and/or feeling

Effective Training = Effective Leadership

Both are rooted in Strategic Thinking

Effective Training = Effective Leadership

Both are rooted in Understanding People

Understanding People

How we are the same

How we are different


How we are the same

We all have one of these: A

Brain




Quote the expertsQuote the experts The original powerpoint slide?

Email Case Study

11

Email Case Study

22

Email Case Study

33

Email Case Study

1. What are the key messages in this email?

2. What is the goal? What change(s) in feeling, thought, or behavior do you think the writer intended to bring about in the reader?

3. How does the formatting support the goal(s)?

4. How does the formatting detract from the goal(s)?

5. How could this message be re-formatted or re-written to better achieve the goal(s)?

Email Case Study

11

Email Case Study

1.1.55

FW: re: re re: re: re: meeting for dinner

There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!!

In Other In Other WordsWords



FormattinFormattingg

MattersMatters



So So Instead of Instead of

this…this…

This…This…

Six Choices to Improved Readability

Six Choices to Improved Readability

1. Headlines

2. Text Format

3. Font Choice

4. Images

5. Color

6. Paragraph Format

1.1. H E A D L I N E H E A D L I N E

SS

2. Readable Fonts

3. Formatting

1.Indents

2.Lists

3.Colors

The Brain Likes

Use Headlines

San Serif San Serif fontsfonts are

easier to easier to readread

on screen

Choose Your Fonts

Consider UsingVerdana, Arial/Helvetica, Tahoma and Trebuchet

Subheadings and Indents help:

1. Focus ATTENTION

2. Increase SCANABILITY

3. Aid in RETENTION

Choose Your Formatting

1. Use Color to draw attention

2. Use Bolding to emphasize

3. Use Lists for readabilityGeorgeJohn PaulRingo

Choose Your Formatting

Choose your colors

The Brain likes color

1. The Brain Sees yellow first

2. Makes text more readable

3. Improves retention

When formatting your materials

Remember to ask: What is my goal?

Watch: http://usedwigs.com/video-stop-sign-designed-by-committee/

Let’s Review

1. Effectiveness means bringing about the________you desire

2. Continually evaluate by asking What is___________?

3. Increase readability and retention by using these formatting techniques:________________

Effective Presentation Strategies

Good Use of questions

Bad Questions = Bad Answers

Yes

No

Good Questions are not too easy, not too hard

They’re Just Right

And speaking And speaking of questions…of questions…

What’s in it for them?

Effective Training Answers the Question:

Effective Training Answers the Question:


Depends who them is….


Participants differ in many ways

That may affect our choices as trainers

People have different Learning Styles

Visual

Auditory

Kinesthetic


How we are different: Personality

IS

ES

IN

EN


How we are different: Personality

IS

ES

IN

EN


FP

Exercise: What’s in it for them?

A few words regarding

Why People Change

Why People Change

How we are the same

“The study has already revealed an unintended consequence of antismoking health warnings.

They appear to work mainly as a marketing tool to keep smokers smoking. ”

Why People Change

Behavior changes in response to a

positive emotional connection

to what could be.

Why People Change

By Alan Deutschman

How we are the same


How we are the same


Presentation Tips: Presentation Tips: Lightning RoundLightning Round

Humor helps the medicine go down

Choose Your Words

Choose Your Words

Have a Consistent Message

Have a Consistent Message

Don’t force the Content

Surprises are Engaging

Surprises are Engaging

Keep it Simple

Keep it Simple

Check Your Facts

Check Your Facts

Stay on top of the Research

Pass the BS Test

Quote the Experts

Quote the Experts

Quote the Experts

Inform, even advocate, but don’t Spin

Questions, comments, discussion?

ALWAYSALWAYS Begin With the End in Begin With the End in MindMind

Peter BrombergNJ Train the Trainer

March 18, 2009Peterbromberg.com/

ttt

1. Font slide: http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/

2. Aye, Eye http://www.flickr.com/photos/cayusa/549883494/

3. Colored ring drops: http://www.flickr.com/photos/kounelli/2797656093/

4. Goalposts: http://www.flickr.com/photos/grahamb/3043227962/

5. Professor: http://www.flickr.com/photos/kloudjonas/3240282645/sizes/l/

6. Gears: http://www.flickr.com/photos/17258892@N05/2588347668/

7. Idea: http://www.flickr.com/photos/21313845@N04/3067569337/

8. Compass: http://www.flickr.com/photos/7542997@N03/2473782602/

9. 3D Team Arrow: http://www.flickr.com/photos/lumaxart/2137729430/

10. Kick ass: http://headrush.typepad.com/creating_passionate_users/2007/04/index.html

11. Little People: http://www.flickr.com/photos/gwen/1464734120/

12. Twins: http://www.flickr.com/photos/judybaxter/2272062328/

13. Sheep: http://www.flickr.com/photos/pasotraspaso/2561252664/

14. Eyes: http://www.flickr.com/photos/lanbui/81416656/

15. Ear: http://www.flickr.com/photos/chrisdonia/3328946023/

16. Hands: http://www.flickr.com/photos/dalydose/324264361/

17. Gift: http://www.flickr.com/photos/ginnerobot/3118868877/

18. Happy faces: http://www.flickr.com/photos/purrr/126597849/

19. Unacceptable Employee Behavior: http://www.flickr.com/photos/inju/2434655377/

20. I’m Thinking of…: http://www.flickr.com/photos/somemixedstuff/2403249501/

21. Optical Illusion art by Julian Bever. Photos from: http://justinmaier.com/2006/05/09/amazing-3d-art-by-julian-bever/

22. Let’s Review: http://www.flickr.com/photos/jek-a-go-go/2545104662/

23. Lightning Round: http://www.flickr.com/photos/jegomezr/2926143475/sizes/l/

24. Goldilocks: http://www.xanga.com/dextr/photos/da254125854461/

25. Baghead: http://www.flickr.com/photos/summerluu/2388805263

26. Delete Key: http://www.flickr.com/photos/virgu/12496426/sizes/l/

27. Other images from: http://web.mac.com/iajukes/thecommittedsardine/Funny_Stuff.html

28. 1957 Brownie Camera: http://www.flickr.com/photos/tanaka/2345575389/

Image Credits

http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/

http://www.flickr.com/photos/cayusa/549883494/

http://www.flickr.com/photos/kounelli/2797656093/

http://www.flickr.com/photos/grahamb/3043227962/

http://www.flickr.com/photos/kloudjonas/3240282645/sizes/l/

http://www.flickr.com/photos/17258892@N05/2588347668/



http://www.flickr.com/photos/lumaxart/2137729430/

http://headrush.typepad.com/creating_passionate_users/2007/04/index.html

http://www.flickr.com/photos/gwen/1464734120/

http://www.flickr.com/photos/judybaxter/2272062328/

http://www.flickr.com/photos/pasotraspaso/2561252664/

http://www.flickr.com/photos/lanbui/81416656/

http://www.flickr.com/photos/chrisdonia/3328946023/

http://www.flickr.com/photos/dalydose/324264361/

http://www.flickr.com/photos/ginnerobot/3118868877/

http://www.flickr.com/photos/purrr/126597849/

http://www.flickr.com/photos/inju/2434655377/

http://www.flickr.com/photos/somemixedstuff/2403249501/

http://justinmaier.com/2006/05/09/amazing-3d-art-by-julian-bever/

http://www.flickr.com/photos/jek-a-go-go/2545104662/

http://www.flickr.com/photos/jegomezr/2926143475/sizes/l/

http://www.xanga.com/dextr/photos/da254125854461/

http://www.flickr.com/photos/summerluu/2388805263

START HERE

1. Talk Good: Giving Effective Presentations (Pete’s link roundup)

http://librarygarden.blogspot.com/2008/02/talk-good-giving-effective.html

ARTICLES/BLOG POSTS

1. 6 ways to take charge of what your audience remembers: http://www.speakingaboutpresenting.com/content/six-ways-to-take-charge-of-what-your-audience-remembers/

2. The 10 Second Rule: How to Write For Diagonal Readers: http://www.copyblogger.com/the-10-second-rule/

3. 10 steps to asking questions so you get an answer every time: http://www.speakingaboutpresenting.com/audience/asking-questions-audience/#more-2197

4. All Presenting is Persuasive: http://www.guilamuir.com/ideasource/2007/08/all-presenting-is-persuasive/

5. Change or Die: http://www.fastcompany.com/magazine/94/open_change-or-die.html

6. Information Overload: http://www.copyblogger.com/information-overload/

7. Inhaling Fear (NY Times article on smoking): http://www.nytimes.com/2008/12/12/opinion/12lindstrom.html?ref=opinion

8. Shorter is Better: http://www.copyblogger.com/shorter-is-better/

9. Top 7 Powerpoint slide designs: http://www.speakingaboutpresenting.com/design/powerpoint-slide-design-7-styles

BOOKS

1. Change or Die, by John Deutschman

2. The Enneagram Made Easy, by Renee Baron and Elizabeth Wagele

3. Leadership Simple, by Jill Morris and Steve Morris

4. Made to Stick, by Chip Heath and Dan Heath

5. Nine Ways of Working, by Michael J. Goldberg

6. Predictably Irrational, by Dan Ariely

7. Type Talk at Work, by Otto Kroeger, Janet Thuesen, Hile Rutledge

Suggested Bibliography and Articles Referenced

Deleted Scenes

Effectiveness requiresContinual Evaluation

Do my actionsAlign With My

Goals?

Deleted Scenes

Powerpoint Design Options

Effective Powerpoint

1. Tells a story

2.Uses images to engage

3. Focuses on creating meaningnot dumping information

Deleted Scenes

Examples of Effective Powerpoint

1. The assertion-evidence slide

2. Classic Presentation Zen

3. The Lessig method

4.Duarte Design Diagrams

5. Ethos3 story-telling style

Powerpoint Design Options

Deleted Scenes

Simple — find the core of any idea

Unexpected — grab people's attention by surprising them

Concrete — make sure idea can be grasped & remembered Credibility — give an idea believability

Emotion — help people see the importance of an idea

Stories — empower people to use an idea through narrative

Made to Stick

Deleted Scenes

Technology

How To Be Effective