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How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

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Page 1: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 2: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

BRIAN LAUTERBACH: FUNDRAISING GENIUS 26 YEARS OLD (16 mos. experience)

Page 3: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

HIRED IN 2001 TO RAISE $4 MILLION FOR ANNUAL FUND

Page 4: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

FIRST UP: RENEW 300 DONORS THAT GAVE $70,000 BY MAIL

Page 5: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

MAIL DATE: SEPTEMBER 12, 2001

Page 6: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

RED CROSS: NEW FUNDRAISING RECORDS SET ONLINE

Page 7: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

$700

Page 8: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

AWKWARD,

LONELY

Page 9: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

ADDED AN EXPERT TO OUR DATA, GOT SECOND OPINION

Page 10: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 11: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

LESSONS TECHNOLOGY IS THE VEHICLE, NOT THE

STRATEGY

USE DATA, NOT HUNCHES, TO CREATE

YOUR PLAN

ANNUAL GIVING IS ABOUT OUTCOMES,

NOT OUTPUTS

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Page 13: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
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Page 16: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 17: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 18: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 19: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 20: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 21: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 22: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 23: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 24: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 25: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 26: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 27: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 28: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
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Page 30: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 31: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 32: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
Page 33: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)
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Page 35: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

PROJECT

GUIDE SIMPLIFY CREATE

ANALYZE FUNDRAISING

DATA TO IDENTIFY

IMMEDIATE REVENUE

OPPORTUNITIES

CREATE A 12-MONTH

FUNDRAISING PLAN

FROM WHICH STAFF AND

BOARD CAN MANAGE

DELIVERABLES

DESIGN & LAUNCH AN

INTEGRATED CALENDAR

YEAR-END GIVING

CAMPAIGN

LEARN THE GIVING

CAPACITY OF

PROSPECTS & DONORS

W/ WEALTH SCORES

STRENGTHEN THE CASE

FOR SUPPORT FOR

MATERIALS & GRANT

APPLICATIONS

PLAN AND HOST A

SIMPLE CULTIVATION

EVENT FOR DONORS &

PROSPECTS

Page 36: How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

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