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HOW TO IMPROVE YOURE-COMMERCE STRATEGY
Tips5
The web is a place of constant synthesis and innovation,with industry leaders constantly coming up
with new ways to develop, promote, and sell their products.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
Many e-commerce businesses seem to think that, once they have awebsite through which their products can be purchased, their
e-commerce strategy is fully in place, and needs no further thought.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
HOW TO IMPROVE AND ENHANCEYOUR E-COMMERCE STRATEGY
WE RECOMMEND YOU TAKE SOME TIMETO CONSIDER THE FOLLOWING FIVE TIPS...
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
CREATE A USER-ORIENTED EXPERIENCETake time to design a service that you would want to use yourself.
Not only will this more accurately reflect your brand’s ethos,it will also help you to understand your customers’
experience of your e-commerce strategy.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
MAINTAIN A MULTI-PLATFORMRELATIONSHIP WITH YOUR CUSTOMERS
Your e-commerce strategy should aim to connect with them onmultiple levels, enabling interactions via social mediathat will lead
them back to the commercial core of your online presence.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
LISTEN TO COSTUMER FEEDBACK
The best way to keep up with whatcustomers want is to ask them.
Build feedback processes into your online sales platform,but don’t neglect social media.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
REGISTER NOW
ARE YOU AN E-COMMERCE PROFESSIONAL?
WWW.MBACO.COM
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
OFFER INCENTIVES
A visible range of incentives can work wondersin customer engagement and retention.
Discount or Promotional Code
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
GIVE MOBILE COMMERCE THE TIME ANDATTENTION IT DESERVES
More and more consumers are using their phones astheir primary tool for online browsing and shopping.
Mobile commerce is now central to the e-commercestrategy of most retailers, and an innovation thatno one can afford to ignore.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
CONCLUSION
This will demand a lot more work on the part of your team.
Social media, in particular, can be extremely time-consuming,but the rewards can be considerable.
Rather than merely anticipating consumer needs via market research, and thendeveloping products and sales techniques to fulfil them, e-commerce demandsthat you engage with your customers, constantly, in real time.
