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HOW TO GET POSITIVE ROI
ON YOUR MOBILE APP MARKETING ?
Ron BrightmanCEO, Performance Revenues
WHY BUY MEDIA ?
Volume• App valuation• Cross marketing• Store ranking
Profit• App valuation• Recycling Profits• Take Home
so, HOW can
you get there ?
LTV (Life Time Value)The average Value generated by your users over their lifetime
CPI (Cost Per Install) The average direct cost to acquire new users for your app
ROI = LTV / CPI
Positive ROI LTV > CPI
Tracking Creative Assets
Banners | Video | TranslationThird party attribution platforms
Audience Pre-Targeting:
So should I target my ideal users which are women between the ages of 45-55 with a degree in history and an interest in cats?
”
“
RESULTS-BASED
SEGMENTATION
Results – Based Targeting:
The most common and recommended method to reach positive ROI is optimization based on SEGMENTS
OS X Geo X Type X Source
RESULTS-BASED
SEGMENTATION
OS Geo Type Source
iOS vs. Android
GDPpc ~= Tiers
OS Geo Type Source
OS Geo Type Source
CPM/CPC vs. CPIIncentivized vs. Non
OS Geo Type Source
NetworksSub Publishers
NarrowStart Wide
SUMMARY
Find the right matrix of the best performing segments ofOS | Geo| Type | Source
LTV > CPA
Optimization Strategy
AdvertisersPublishersGet high Volume Of Quality users
Access thousands of traffic sources with
worldwide coverage
Get the Hottest Offers in the market
Get verified offers that convert and pay well
Get reliable 3rd party tracking & robust reporting
Get perfect coverage across countries and Oss
Get Spoiled by your dedicated Hero
Get Paid. On Time. Every Time
Games, Utilities, Social & Money Gaming, Dating, Travel, Shopping
The right kind of traffic, optimized to your in-app events
Get all your needs taken care of by your dedicated Hero