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This presentation explains the benefits of podcasting in a corporate setting and shows you how to podcast.
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How To Podcast
Who We Are
Inside Digital Media, Inc. www.insidedigitalmedia.com Audio and Video Interviews
Digital Media Industry Experts Distributed over the Internet
Webcasting Since 2003 Podcasting Since 2004
What is Podcasting?
Your Own Radio, or Television, Show Available to anyone via the Internet Delivered automatically Viewable anytime after release
Received By Computers iPods and iPhones TiVo (Television) Other Internet Connected Devices
Why Podcast?
To Clarify and Augment Communications
Example 1: Newsletters
Example 2: Press Releases
Multimedia Newsletter
Text-Based Newsletters Work Repetitive Customer Contact Update Customers on Shared Interests
Podcasts Augment Text Newsletters Audio Imparts Personality Audio Listen While Commuting Video Picture Worth 1,000 Words Text Becomes “Show Notes”
Multimedia Press Releases
Text-Based Press Release Good For Quick Scanning Bad For Reader Comprehension
Podcasts Augment Text Press Releases Audio
Conversational Explanation Conveys Enthusiasm
Video Enables Demonstration
Podcasting Requirements
Website Platform Computer Audio
Microphone Recording Software
Video Camcorder Editing Software
Website Platform
Your Existing Website Best to Integrate a Blog
Enables Content Streams as well as Podcasts Place for Text-Based Show Notes Search Engine Advantages
New Website Blog is Best
Recommended Blog Platform WordPress.org
Computer Requirements
Don’t Podcast From Existing Computer Use New Dedicated Computer Key Features
Back-Up Hard Drive Large (500 Gig) Hard Drives Lots of RAM FTP Software
Audio Requirements
Microphone High Quality Several Choices at Various Prices
Recording Software Sony Sound Forge
Video Requirements
Camcorder Not WebCam Record in Uncompressed Format
Editing Software Provide Conversion to iPod Formats Provide Conversion to Flash Adobe Premier Elements (for PC)
Additional Tasks
Constructing Your Podcast Website
Compatibility: Apple’s iTunes, iPods, iPhones
Optimize for Search Engines
Uploading Your Files
Getting Your Podcasts to Televisions
Want More Information?
Contact: Philip Leigh Inside Digital Media, Inc. Phone: 813-837-3631 eMail: [email protected] Website: www.insidedigitalmedia.com
