Jan Willem Alphenaar (1969)Eindhoven - The Netherlands

Public speaker, writer and blogger

My phone history

My tablet history

Content in this presentation

✓ Origin of apps

✓ Platforms and Apps

✓ Launch and promotion

✓ Tips!

Where it all started

Nerd since I was 11 years old

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My  first  computer

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Compu/ng  used  to  be  a  nerd-­‐thing

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My  first  Internet  Experience

The iPhone 1 had more computing power than NASA usedfor the Apollo Mission

Watching TV was a social activity

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Hang out from outer space

Compu/ng  is  no  longer  a  nerd  hobby  -­‐  It’s  a  lifestyle

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We  all  have  the  world  in  our  pocket

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Something special happened in 2007

This was what the world had been waiting for

First buyers became heroes

1 million sold the first weekend!

5 million sold in first weekend

Old heroes have died

Old heroes have died

A new hero was born

Apple VS AndroidApple Android

Apps 650.000 600.000

Smartphones 17% 68%

Tablets 68% 30% - groeiend

56% verwijdert apps die niet

gebruikt worden

So how to make sure you’re seen?

It’s split up in three fases

Before Launch

The Launch

After Launch

Before the launch✓ Describe your target audience

✓ Determine your definition of success

✓ Beta testers

✓ Promo video

✓ Press moment - media event

✓ Sneak preview for media and influencers

Target audience

✓ Solid definition - demographic en geographic

✓ Media analyses for audience

✓ Questionnaire on website(s)

What is success?

✓ How many downloads?

Beta testers

✓ Bloggers

✓ Online influencers

✓ Famous people, industry leaders, artists

Promo video

✓ Create an Buzz

✓ Create desire and need

✓ Engagement

✓ Build your audience

Images and screenshot

✓ Crystal and clear

Press

Pick your media

✓ Local

✓ National

✓ Global

Don’t forget the websites and bloggers!

Pick your moment

✓ Keep the calendar in mind for other events

✓ Good location, time and date

✓ What makes it interesting for the press to visit?

Sneak preview

✓ Give media and influencers a preview version just before the launch.

At the launch (party)

✓ Press, bloggers and influencers

✓ Official launch (choose an important person)

✓ Make it a party

✓ Use Google Hangout for live broadcasting

After the launch

✓ Keep in touch with press and media

✓ User Feedback

✓ Promote using social

Communicate results

✓ Successes

✓ Numbers of downloads

Use the users

✓ Testimonials on your site and in the app stores

✓ Listen to the feedback for future developments

Promote using Social

Most important is your Launch

And the road towards it And afterwards

Jan Willem Alphenaar (1969)Eindhoven - The Netherlands

Public speaker, writer and blogger