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Slide presentation from Senator Leahy's WEOC conference, Oct 2013
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tomake
L O V E
how to use
YOU
E m a i l M a r k e t i n g Your Customers
Friday, October 18, 13
What exactly IS email marketing?
Friday, October 18, 13
What exactly IS email marketing?
It’s Not This...
Friday, October 18, 13
What exactly IS email marketing?
It’s Not This...
Friday, October 18, 13
So what is it, really?
“Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service.
The primary intent is to establish loyalty, trust and brand awareness.”
...and why do we use it?
Friday, October 18, 13
For lots of reasons...
Friday, October 18, 13
For lots of reasons...
- it's cost effective
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly- you can track data
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly- you can track data- it's permission based
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building
Friday, October 18, 13
For lots of reasons...
- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales
Friday, October 18, 13
For lots of reasons...
now let’s talk about HOW...
- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales
Friday, October 18, 13
Tools at your disposal
Friday, October 18, 13
Set Yourself Up for Success
DEVELOP A STRATEGY
Friday, October 18, 13
Set Yourself Up for Success
WHO WHAT WHEN HOW / HOW OFTEN
DEVELOP A STRATEGY
Friday, October 18, 13
Keys to good subject lines
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header
Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header
and be sure to proofread!
Friday, October 18, 13
Grow Your Subscriber List
Friday, October 18, 13
Use pop-ups sparingly
they’re effective, but they can be annoyingFriday, October 18, 13
and please be careful...
seriously, though - spam is a really big deal
Friday, October 18, 13
photo credit: Hubspot.com
best practices tips
discussionlive examples
Friday, October 18, 13