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Life Simplified Mini Webinar Series

How To Write A Blog Article?

You can’t write for everyone.

Step One: Know Your Audience

The “W’s” of Your Audience

• Who are they? (male, female, young, old, business, mom’s, dad’s, college students, etc.)

• What do they like? (hobbies, sports, values, etc.)

• What do they need? (or what problems do they have)

• Where are they online? (Facebook, LinkedIn, Twitter, Pintrest)

• When are they online? (am, pm, all day)

Capture Their Attention

Step Two: Tell a story

Where To Find Your Stories

Your family

Local News

Your experiences

It’s Not About You

Step Three: Solve theirProblems Don’t SellYour Stuff

Putting All The Pieces Together

Step One: Know Your AudienceStep Two: Tell A StoryStep Three: Solve a Problem

General Writing Guidelines

• Pay attention to your headline – it’s what grabs them first

• The first paragraph needs to also grab them and make them pay attention.

• Keep it short and sweet. 300-600 words in most cases.

• Don’t forget key words in headline and article• Use bullet point lists.• Ask them questions

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To download this presentation:http://www.slideshare.net/lifesimplified/how-to-write-a-blog-article

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Coming in April –Blogging for Business Workshops. If you’re interested in Receiving information, please contact us.