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Marko Taipale's presentation about how we use Lean Startup in service development. Presented at Tampere Goes Agile 2013.
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How do we use Lean Startup in service
development@ Tampere Goes Agile 2013 - Marko Taipale
3 levels of knowing
Build-Measure-Learn
2 things that we develop
Business & Customers
Product / Service
“Real life”
Concept Business model Hypotheses Experiments Out-Of-The-
Building
Validation Lessons Learned
All starts from concept(s)
Concept
Then the business model
Business model
Lean Canvas
3 levels
Business model
Business Hypotheses
Business Experiments
Customer Development
My wayCustomer - Problem fit: Who is my customer, what is the problem?
Problem - Solution fit: Will my solution fix the problem?
Solution - Market fit: Is there a market for my solution?
Scale: How do I scale?
Forming an experiment
Experiments
Given-When-Then
Example
Given Gosei has visibility in internet
When I google “Gosei”
Then gosei.fi is #1 in the search results
Example
Given Gosei has visibility in internet
When I google “Gosei”
Then gosei.fi is #1 in the search results
Assumption
Experiment
Validation
Out of the building
Out-Of-The-Building
We do this everyday
Validation board
Validation Lessons Learned
CP fit
PS fit
PM fit
Hypos
Assumptions
Model
Our understanding
Reality
Customers
Riskiest !assumption
Success criteria
Experiment
Results
Validated Learnings
Out of the building
Validity / Reliability
Concept Business model
Hypotheses
Experiments
Hypotheses Experiments
Out-Of-The-Building Validation
Lessons Learned
Summary
• Customer-Problem fit before Solution-X fit
• Iterate both in business and solution level
• There is a difference in deliberate experimentation and “trying out stuff”
