How we grow.

Background.

PO Tech Asia�

Tech, start-ups�

China, around Asia�

5 +

3 things.

Content�

Differentiation�

Distribution�

1. Content.

What?�

Who?

What?

2. Differentiation

Writing quality�

Tone, personality�

Journalist + blogger�

Who?

Local or foreigners�

Age group�

Their preference�

3. Distribution.

Facebook�

Twitter�

…And?

Wordpress plugins�

Interactions�

Link building�

…And?�

What do you say?

Say… (audience to give thoughts)�

Still, it’s all about the content

Thanks�@Williswee�willis@penn-olson.com