Hstry #labdavanac Masterclass 27 nov 2013

Rude awakening - a bit of fog! To be expected.

Don't know how we live with this everyday in

London! #GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog



London! #GreatSmog



London!

Apparently oil could provide a cleaner

alternative to coal in the future. Let's hope this

is true! #GreatSmog

Rumours that there are more deaths linked to this

smog than the influenza outbreak of 1918.

#GreatSmog

Rumours that there are more deaths linked to

this smog than the influenza outbreak of 1918.

#GreatSmog



London!

422 TWEETS



is true! #GreatSmog

Rumours that there are more deaths linked to

this smog than the influenza outbreak of 1918.

#GreatSmog

422 TWEETS

1,5 MILLION PEOPLE



is true! #GreatSmog

Camp exactly where Swiss were last year - few

flat spots for tents, rocks all over. Not ideal but

idyllic, like Switzerland! LOL #Everest53




Tenzing just saved my life with his quick action -

he knew what needed to be done straightaway

#Everest53






#Everest53

Well, we knocked the bastard off! #Everest53






#Everest53


1,121 TWEETS

1,121 TWEETS

1,7 MILLION PEOPLE



#Everest53


Changing the way the world views history.

VISION

STUDENTS ARE USING TEXTBOOKS WHICH ARE 7-10 YEARS OLD

MARKET FOR UK TEXTBOOKS

UK Students pay GBP 40+/YEAR for Textbooks

encyclopedia britannica WENT OUT OF PRINT

PEARSON – THROUGH

THEIR SUB-DIVISION

EDEXCEL DOMINATE

THE MARKET

students using

books that are

7-10 years old

KEY STAGE I-V NEW HISTORY

CURRICULUM (sept

2014)

major initiatives underway to get

FIBER and other high-speed

BROADBAND into schools

MARKET FOR TABLETS IN UK SCHOOLS

TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS

TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS


TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO

55% IN 2020

55% IN 2020

TEACHERS EXPECT APPS TO REPLACE

HISTORY TEXTBOOKS TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO


Tablet Adoption in UK CLASSROOMS: 2013 – 260,000 2014 – 600,000 2015 – 1,800,000

SMART US MARKET

ALLOWS TEACHERS TO CUSTOMIZE

STUDENT LEARNING

TO CUSTOMIZE 29%

of

US ADULTS OWN A TABLET OR E-READER

A 4GB TABLET can be filled with

3500 E-BOOKS

INSTANT UPDATES FOR NEW INFORMATION

STUDENTS STUDYING with an IPAD version

of a TEXTBOOK score

20% HIGHER on standardized tests

K-12 publishing is a

85% OF THIS MARKET

USD 8 BN business

US STUDENTS PAY USD 120/YEAR FOR HISTORY TEXTBOOKS McGraw-Hill, Pearson, and

Houghton Mifflin own

MARKET FOR US TEXTBOOKS

MOBILE LEARNING

MISSION

brings history, social media, and digital publishing together.

MISSION


accurate historical timelines with first hand accounts, photographs and videos.

MISSION

content formatted for social media and tailored for education market.

accurate historical timelines with first hand accounts, photographs and videos.


SUBSCRIPTION-BASED PLATFORM FOR

EDUCATION

INTERACTIVE SOCIAL TIMELINES OF MAJOR HISTORICAL EVENTS

HSTRY.ORG

Benefits for a classroom

VISUAL THINKING & LEARNING

INTERACTIVITY

+

INDEPENDENT LEARNING

PRODUCTIVITY AND

COLLABORATION

creativity

INFORMATION GATHERING &

UNDERSTANDING

THE CLOUD

SCHOOL PILOT KINGSTON GRAMMAR SCHOOL

LONDON, UK – JUNE 2013

40 STUDENTS (aged between 13-16)

#GreatSmog Timeline

2hr. classes

Julian Davies, Head of History

“The timeline was a success and my students enjoyed

it.”

88% OF KIDS PREFERED USING

HSTRY THAN THEIR STANDARD TEXTBOOK

Students rated the timeline

8/10

98% OF STUDENTS FOUND

THE TIMELINE HELPFUL

PRICING MODEL

SCHOOLS

1-25 users 750€ /yr 30€ per student





1001-2000 users 35000€ /yr 17,50€ per student

Note – a 15% commission will be taken by the Sales Manager

CONTENT STRATEGY

EDITORS

HSTRYTHONS

UNIVERSITY & ACADEMICS HISTORY BUFFS

PRODUCT ROADMAP

YEAR 3 US MARKET ENTRY App and e-book sales

YEAR 2 FIRST EDUCATION SALES - UK CLOSE SERIES A ROUND

YEAR 1 CONDUCT MORE PILOTS BUILD UP CONTENT MARKETING & BRANDING SEED FUNDING ROUND

FOUNDERS THOMAS KETCHELL BA in History

Masters in Business and Development

Enviro project management in Kenya

Enviro social media in China

FOUNDERS THOMAS KETCHELL History Graduate

Masters in Business & Development

STEVEN CHIU Co-founder of largest China job website

CEO of on- and offline education co.

Biz Dev and Internet for The Economist

Founder of digital media agency

THOMAS KETCHELL History Graduate

Masters in Business & Development

STEVEN CHIU Co-Founder of Zhaopin.com

CEO of education companies

YORAN BRONDSEMA BSc and Masters in Computer Science

8 years full-stack web developer

Freelance and digital agency experience

FOUNDERS

COLLABORATIONS

PIC PIC APP Exclusive iOS app which combines photo-sharing with

augmented reality. Send your cute bird all over the world!

www.picpicapp.com

CLIMATE ACTION One of the largest environmental pages and community

on Facebook mainly based in South-East Asia.

www.facebook.com/climateaction

HEADCOUNT

SALES TEAM TO

SIGN ON EDUCATIONAL INSTITUTIONS

EDITORS OVERSEE

QUALITY OF CONTENT

SMALL TECHNOLOGY TEAM TO HELP CTO

DEVELOP/OPTIMIZE PRODUCT

founders handle overall editorial,

marketing, sales, partnerships

HSTRYTHONS HISTORY STUDENTS AND

FANS ADD EDITORIAL CONTENT

COMMUNITY MANAGER

TO HELP WITH BRANDING

THANK YOU @HstryOrg @TomKetch www.hstry.org

Technology

Hstry #labdavanac Masterclass 27 nov 2013