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Originally presented at SXSW 2012, Chloe Gottlieb - R/GA's SVP, Executive Creative Director, Interaction Design - looks closely at how to create deeper, more balanced value exchange between consumers and brands, including strategies to uncover what your brand has to offer and what your most valuable customers can give in return.
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Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
WELCOME TO THE EXCHANGE ECONOMY
THERE’S VALUE IN ALL LEVELS OF EXCHANGE
TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS
CREATE BEHAVIORAL OPTIMIZATION LOOPS
BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME
TEST. LEARN . OPTIMIZE.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved.