Upload
tonyleger
View
1.172
Download
1
Embed Size (px)
DESCRIPTION
General Digital Signage Audience Measurement for End Uer Audience
Citation preview
Audience Measurement Systemfor Digital Displays
systems deliver accurate viewing measurements for:
Every Face Counts
In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs
In-store Product Shelves Window & Product Displays End cap displays
Is It Working?
If no-one looks at it ,why is it there?
If everyone looks at it ,why isn’t there more of it?
video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:
For How Long?How Many?
*Available Q208
Who?Age, Gender
What did they see ?(Sync to Playlist)
Opportunity to See )OTS(Total Footfall
The Solution
Privacy Statement
TruMedia is fully respectful of the audience’s privacy and is completely anonymous:
No personally identifiable information is ever collectedNo video or still images are ever recordedNo photo archive or database is used.
Camera placed above screen/display
How it works
iCapture Video Analytics Accuracy: 90% - People Counting 90% - Gender Classification 85% - Age Group Classification
125°
Up to 20ft
Identifies any number of concurrent viewers within
the field of view.
& for Digital Signage Maximize out-of-home advertising value Increase in-store promotion effectiveness
for End-caps & Gondolas Optimize shopper marketing
Evaluate shopper engagement (by proximity)
Opportunity to See Counter Determine Impact Ratio
Products
Sync Playlist
Linking audience measurement data with player’s play-log, is done by loading the play log text file to the ASP server. This can be done from any computer with a standard internet browser.
Counting Specifications
Viewer must look for a minimum of 1 second to be recorded
Optional track merging makes it possible to correlate multiple gazes of the same viewer up to 30 seconds apart
:0100:01
1 second 30 seconds
1st gaze 2nd gaze 3rd gaze =1 viewer
Portal Options
TruMedia Portal – data is stored on TruMedia servers and retrieved via TruMedia Web Portal
Web Service – data is stored on TruMedia servers and retrieved via Partner application
Partner Portal – data is stored on partner server and retrieved via Partner Portal
Data Access & Storage Info sent to servers (US & Asia) once
an hour
Single internet connection per site (Wireless or DSL)
Very low bit rate can be sent via cellular phone once per month
SmartBox stores up to 30,000 impressions (backup in case of no network) - ideal for banks, subways and locations w/o internet connection
Data is stored for up to 3 years on TruMedia server
30K
ASP Report Generator
Collects, audits, and then posts viewing data Client users access the portal via their web browser – multiple
password levels User-customizable reports displayed and exported Customized interface look & feel (including language localization)
available
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Average of Total Viewers Brand B Average of Total Viewers Brand A Saw Brand B First Saw Brand A First
DS Location - Viewers vs Traffic
Display A Display B
PROM – Proactive Merchandising
Analyze audience in real-time, recognizing pre-defined image attributes
Content management system
adapts content to audience
Target by: Audience size
Gender – majority male/female
Children vs. adults
Family
Logo/Text – Year 2009
TruMedia Technology Advantages
Greater Data Capture Coverage up to 20 ft. from screen Coverage of 125 degrees Gender recognition with an accuracy 90%
Easy to Implement User-friendly interface No need for fixed IP address Does not require audience cooperation
Increased measurement possibilities Content delivery synchronization Opportunity to See (OTS) counter for real rating Supports proactive merchandising
Technology ComparisonFeature / Capability TruMedia USB Infrared
Principle of operation -
Count Face Towards Face Towards Eyes-on
Field of view angle 125 � 56 � 16 �
Maximum viewing distance 6m 6m 10m
Limitation None Lack of light Bright Light
Extended tracking
)viewer recall( Yes (no double counting) No No
DemographicsYes (Gender, Age &
Demographic)Yes (Gender) No
Reliability High- DSP, embedded Low - PC, Windows Low - PC, Windows
Max distance of camera
from processor100m 2m 2m
Operates in Back Light, or
Partial DarknessYes No Yes
Traffic counting option Yes – 90% accuracy Yes - limited No
• Check with Systems Integrator/VAR for Total Solution Pricing*• End-User is committed to pay an annual minimum SW license fee of
$960 per camera for a minimum of 3 years
Pricing = One Time Hardware Costs + Annual ASP Fees
iCapture
QuantityUnit Price US DollarSmartBox + Camera
MSRP 1,715*
Statistical Sampling For statistical sampling it is sufficient to install
iCapture on 15%-20% of the network (applicable for networks with no less than 100 screens)
For example:
For PROM feature, iCapture must be installed on each individual screen
Size ofNetwork
Installations requiredfor sufficient sample
500 screens 80 screens
30 screens 30 screens
Award Winning Technology
The Digital Signage/Group, a solutions based digital signage
distributor which holds the annual DIGI Awards, awarded TruMedia best
product/service for the digital signage/audience measurement
installation using iCapture
Case Studies
AdSpace Networks – US Malls
Case StudiesiCapture integrated into Venco screen
La Caixa Bank - SpainNetwork will reach 30,000 screens
Case Studies
Case StudiesStorm Night Club – The Netherlands
Installation in dark environment
Future
Miniature Device CMOS imager + FPGA / ASIC
Wirelessly ConnectedBuilt into display bezel
Thank You
For Manufacturer Information and Authorized Local System Integrators/Resellers Contact:
Tony Leger Director of NA Channel Sales
Tel: + 1-813-637-2582Fax: + 1-813-637-2589Cell: + 1-415-300-7754