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Narenda WicaksonoDeveloper Manager, Microsoft
ICT, Culture and Future Indonesia
Introduction
• 2006, Microsoft Corporation
• 2010, Nokia Corporation
• 2014, Microsoft Mobile Oy
22.5.2014 3
Symbian
2011
22.5.2014 5
22.5.2014 6
30 Million
Download
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
The lack of credit cards excludes huge audience
Problem
Operator Billing Coverage
■Full Country coverage
■Partial Country coverage
Live Operators
■No Country coverage 61 Markets / 163 Operators
10
22.5.2014 11
Series 40
Operator Billing Effect
Operator Billing Converts 10x better than Credit Card
Freemium model converts10x better than Pay Per Use
Over 1 MILLION Download
IDR 1 BILLION Revenue
1. KETO_ADVENTURE_TRYBUYNOK
2. Flow Symbols (freemium)
3. NINJA SCHOOL_TRYBUYF
4. MotoRacing3D_TRYBUYNOK
5. 2207659_Where's My Water?
6. KETO_FANTASY_TRYBUYNOK
7. Music Tube
8. Motocross Racer (free)
9. INSTATAGS_NIAP
14
Top Global App with In App Payment
22.5.2014 16
2 Million
Download
1. KETO_ADVENTURE_TRYBUYNOK
2. Flow Symbols (freemium)
3. NINJA SCHOOL_TRYBUYF
4. MotoRacing3D_TRYBUYNOK
5. 2207659_Where's My Water?
6. KETO_FANTASY_TRYBUYNOK
7. Music Tube
8. Motocross Racer (free)
9. INSTATAGS_NIAP
17
Top Global App with In App Payment
22.5.2014 18
22.5.2014 19
1 Billion
Revenue
OPENINNOVATIONUse our innovations to make your own
LOCATION MUSIC IMAGING CONTEXT
OUR DIFFERENTIATION IS INNOVATION
DESIGN
Lead in locationThe most comprehensive location platform is open to developers
Get hassle-free access to
offline Maps data
Extensive REST and JavaScript
APIs also available
USE HERE MAPS, DRIVE AND TRANSIT SERVICES ALL FROM YOUR APP
Make waves in music
UNLIMITED, AD-FREE MIX RADIO NOW BELONGS TO YOUR APP
Simple and easy APIs to query
artists, tracks, albums, mixes,
and even nearby gigs
Supports calls via app-to-app
protocol, task launchers, or REST API
4 Million
Download
More innovations in imagingNokia Imaging SDK makes imaging innovation easy
NOKIA IMAGING SDK 1.1 easy to use imaging innovation with managed or native code
RAJPEG technology uses 20x less memory for real-time image processing and effects
Windows 8.1Share code with phone, tablet and PC
Try outOn the fly changes, unlimited undo
Reframe & SegmentInteractive image segmentation, Bokeh, 50+ filters or roll your own
ONE IMAGING SDK FOR SMARTPHONES, TABLETS, AND PCS
Single codebase with no API breaks | x86 and ARM | Convergence is here
Momento Photo App
“MOMENTO” is a creative app
that allows you to treasure and
personalize your precious
moments as you share them
with others.
WP Central – WPCentral.com
“Windows Phone photo editor that lets you
memorialize special events, milestones or
any other moment in your life captured by
the camera.”
Testimoni
Nokianesia – nokianesiablog.com
“With "Momento" for Windows Phone 8,
your photo moment will be enriched with
some decorations.”
Testimoni
Windows Phone India Enthusiast –thewp-hub.com
“The app's UI is pretty awesome and works
smoothly. We found no glitches or lags and
we congratulate the developers for the
work.”
Testimoni
# 600,000 Downloads
Current Progress
#1000++ Reviewswith 4.5 Stars In 6 Countries.
SENSORCORE SDK
WHEREDiscover activity
locations, favorite places, and routes to
and from them
HOWSense if walking,
running, driving, or idle
WHENPlay back activities up to 10 days past,
even if your app was just installed
Create the perfect experience for every context
MORE THAN JUST MOTION
STEPS ACTIVITIES PLACES ROUTES
Track and trigger on
activities like
walking, running, or
driving
Always-on
pedometer
Track and trigger on
known places like home,
work, school, or gym
Record routes, track
activity and event
locations
Solite Studio from Madura
0,5 Million
Download
Windows Phone Curriculum
41
Windows Phone Ecosystem
Narenda WicaksonoDeveloper Manager, Microsoft
Nokia X What is it all about
Nokia X = Android – Google Services + Nokia X
Services API level 16 Google Play Services
Google+
GCM
Google Maps
Nokia In-app Purchase
HERE Maps
Nokia Push Notifications
Nokia X Software PlatformA new platform built with Android Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
44
Android Open Source Project
4.1.2 (API level 16)
Android 3rd party
applications
Nokia X Software Platform 1.0 Nokia
StoreNokia UX
IAPAPI
HEREAPI
NNAAPI
Nokia X Software PlatformA new platform built with Android Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
45
Android Open Source Project
4.1.2 (API level 16)
Android 3rd party
applications
Nokia X Software Platform 1.0 Nokia
StoreNokia UX
IAPAPI
HEREAPI
NNAAPI
Nokia X 100 000+ Android applications testedA new platform built with Android Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
75% Android applications work unmodified25% require
small changes
Nokia X Service APIsNokia In-App Purchase
HERE Maps
Nokia Notifications
(replace Google APIs)
Application ready to publish in Nokia Store.
No porting, no coding just publish!
Developer
SupportThe largest, most comprehensive
support network of its kind
WORLD-CLASS LOCAL SUPPORT
MORE
Rewards for participating
on ecosystem
WORLD-CLASS LOCAL SUPPORT
MORE
Rewards for participating
on ecosystem
MORE
Local merchandising
and support
Go global, stay local
JOIN DVLUP FOR GLOBAL AND LOCAL EVENTS, CHALLENGES, AND REWARDS
FIND MORE EVENTS AND DEVELOPERS LOCAL TO YOUR AREA
PROMOTE AND MARKET YOUR APPS EASIER WITH LOCALLY MANAGED STORES
Start earning today at
www.dvlup.com
DVLUP OlympiadMore innovations made open
Gameplay
• This competition is valid for student that
haven’t graduate at June 15th 2014
• Each team can be consist of up to 5
students from same university.
• Each team can only use one DVLUP
account to register at DVLUP
Olympiad and representing one university.
• Each team have to earn points from
DVLUP Challenges.
• Team winner based from the highest point
between April 1st – June 15th 2014 and
can be seen from DVLUP Olympiad site.
• University winner based on the highest of
accumulation point.
REWARDS FOR THE HIGHEST XPTotal Point from April 1st – June 15th 2014
2ndIDR 15,000,000
+15,000 XP
1stIDR 20,000,000
+20,000 XP
3rdIDR 10,000,000
+10,000 XP
NOKIA
Innovation LabUniversity with Highest Accumulation of Points
IMPORTANT DATES
Registration Open
1 April 2014Registration Closed
1 May 2014Competition Closed
15 June 2014
DVLUP Olympiad
LEARN MORE at
www.DVLUPOlympiad.com
Android Curriculum
INNOVATIONOpen innovations for great experiences that scale from high-end to low
CURICULLUMWindows Phone and Nokia X Curriculum to support Academia
DVLUPBreakthrough growth in revenues, engagement, and market share of your apps
OLYMPIADUnbeatable local support, merchandising, and reward incentives
BREAK THROUGH WITH US
INNOVATION IS THE ABILITY TO CONVERT IDEAS INTO INVOICES