Is your company using or intending to use any of the following Social Web technologies or tools?

25 responses

If you are using or intend to use some form of Social Web technology or tool, what is the purpose of that use?

25 responses

Do you believe that for your area of work there is a fundamental idealogical shift in how business is or will be conducted partly as a result of new social web technologies and practices? If yes can you select the items that most represent this shift?

25 responses

http://www.flickr.com/photos/jurvetson/17095584/

Pace of Change

Rate ofInnovation

past century past decades today

Deming

McGregor

Sloan

1860 1890 1920 1950 1980 2010

McCollum Taylor

Inflection point for

much needed boost?

Sour

ce: G

ary

Ham

el, A

ug 2

009

Sour

ce: G

ary

Ham

el, A

ug 2

009

5

the social customer

http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/

6

listenrespondservecollaboratebuild experience

customer acquisitionhttp://www.flickr.com/photos/fotologic/242616844/sizes/o/

noshou(ng

to

buybuy

buy

Use technology to “listen”, understand, quickly respond to preferences

Integrate marketing with design/manufacturing - involve customers early in development

Customer becomes “co-producer” and loyal

CorporateInteraction

Study carried out by Stephen Danelutti 1996

Engaging platforms

Allow to comment and vote

Capturing business activities

seeding conversation and activity

Participate in pooling

10

Tracking colleagues

Capturing status updates

Comments to elaborate

Capturing expertise

Community in Action