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Slides from LocalSocial talk at the NFC World Congress covering the evolution of Indoor Location and Marketing and the use of Proximity and iBeacon in these areas and others.
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Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com
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It’s INDOOR MARKETING, Jim (but not as we know it)
Proximity software track record at scale (350M phones)Who are we? Proximity Nerds!
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Impronto
‣ Java/Bluetooth Middleware based on JSR82 standard
‣ Simplify Bluetooth for Java Devs
‣ Sold to handset manufacturers
‣ LG, Samsung, Motorola, SonyEricsson
‣ 350M+ shipped
LocalSocial
‣ Proximity Platform for the Smartphone Age
‣ Simplify creation of proximity-enabled apps and services
‣ WiFi, Bluetooth, NFC, Bluetooth Smart, iBeacon
‣ SDK, API, Cloud CMS, Apps
‣ Build out full stack
‣ Manage Locations, Zones, Beacons
‣ Pre-canned Proximity Interactions
‣ Greetings
‣ Notifications
‣ Offers
‣ Rewards
‣ More++
The Near and the Now
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Technology
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
User is Nearby
User Taps
User Scans
SignalsTechnology
User in-store
Proximity
User dwells
User left
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Unlock
CollectDisplay
Reward
RAOK*
Signals TriggersTechnology
RAOK = Random Act of Kindness
Proximity
Log
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Signals TriggersTechnology
Analytics
Insight
Top VisitorsBusy hoursBusy Areas
RAOK = Random Act of Kindness
Proximity
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
Dead AreasDwell times
Unlock
CollectDisplay
Reward
RAOK*LogiBeacon
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So what *is* an iBeacon?
Bluetooth Low Energy Device
Battery powered, mains powered, solar powered, passive powered
Transmits a message in an agreed wayAll iOS and all new Android devices can “see” this message
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Greetings and Notifications Trigger welcome messages on arrival, after a certain dwell time, or after departure
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Offers / Promotions Trigger offers in certain areas, or make them “unlockable” only if in the store or specific area
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Points or Rewards Trigger points for walking in
Navigation
Navigate to Brand
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“eCommerce Style Science, for real world Locations”
100 of the top 100 US retailers : trials or deployments nowMomentum…
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Not about Retail !Enterprise, Events, Real Estate, Transport, FM, Security, Utilities, ++
Retail
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Sports, Venues
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Hailo in-cab payment
Airlines & Airports
Museum / Galleries
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Welcomes / Goods Pick-up
Hig Value : Cars
Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?
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Not really about these…
Bluetooth Low Energy Device
Battery powered, mains powered, solar powered, passive powered
Transmits a message in an agreed wayAll iOS and all new Android devices can “see” this message
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But these…
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OFFERS PUSH
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Try it! World Smart Week app
Beacons around the conference Rewards in some areas
Greetings, Zones, Exhibitors, ++
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In no order…Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean you should!
Backlash Privacy, Nordstrom, NSA, “black” phones…
Scaling Power, management, control, refresh, firmware,…
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In no order…Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Harder than we all think
Digital Product Information Jewellery, Houses, Cars, …
Directions MLB, Department Stores, Airports,…
Presence Driver in-cab, child arrives @home, @school, infrastructure
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!
Some Resources
More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer Advocate, Google Ventures,
Investor
Covers nearly everything that moves involving HyperLocal
Ads, Publishing, indoor advertising, etc.
Great Blog - also active twitter @dusanwriter
“Be the Beacon” :-)
More information
ABI PLACE / OPUS @Launch
Research on Indoor, Proximity, Location, iBeacon
Indoor marketing, advertising, positioning conference
(Nov, Lon)
From @Jason and the @Launch Team
(Mar, SF)
More information
MobisFera TI Radius
http://www.mobisfera.com/summary-real-cases-close-
real-using-ibeacons/
App, Source, iBeacon-able, inexpensive, great support
SDK, active on GitHub
Obviously not exhaustive…Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct.
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com
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Indoor Location & Positioning
In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com
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Me
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1986 1995 2000 2009 now
College Computer Science, SW Dev & Design @ NCB (Stock / Money broking), NZI
IONA VP, Professional Services, EU R&D Projects
Rococo Software Java / Bluetooth Infrastructure Software, Raised VC, 300M Handsets
LocalSocial Proximity platform; in-store engagement for retailers (BLE, iBeacon, WiFi, NFC)
Dial2Do Spin-out, raised funding, voice services
mySay Realtime messaging for mobile workforce
2010
![Maxlifd: Joint Maximum Likelihood Localization Fusing ...gchan/papers/TMC19_Maxlifd.pdf · of using iBeacons for indoor localization. The work in [27] investigates the performance](https://img.pdfslide.net/doc/110x75/604dab8a9690f62cd0106d3e/maxlifd-joint-maximum-likelihood-localization-fusing-gchanpaperstmc19-.jpg)
