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Influencer Outreach
the evolution of influence
retailers vs. wholesalers
3 Types of users
followers
follow.
click a button
fans
cheer.
share your story
comment on your work
move.
I n f l u e n c e r s
Find your Influencers
Look in your Current community
Who Retweets & Mentions you?
make a twitter list
Analyze their community does the community represent those who would be interested in your micro story
Twitter search: hunger
Send out a Survey or poll survey monkey or twitpoll
Make A Meaningful Connection
Before you ask for anything
Jeff picked up the phone
Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month
Case Study
5,250 interactions on
facebook Over 1,200
tweets about the project
12 real time qik videos
41 videos uploaded
over 5,000 pictures uploaded
1.2 million impressions
Power of a phone call
rethink influence
Every project should start with this question …
“which influencer can we team up with?”
What about you?