Innovaro Foresight Services Presentation

Trends & Foresight - Consumer Insights - Strategic Innovation - Product Development

Move Beyond Traditional Market Research

2 © 2011 Innovaro, Inc.

Who we are.

Innovaro Foresight Services (formerly Social Technologies) is a part of the

Intelligence & Insights division of Innovaro.

What we do.

We help organizations understand and shape the future of their business.

Our expertise in technology and consumer foresight lets our clients see 5, 10,

or even 25 years into the future, and helps them apply the insights they

gain...today.

What clients gain.

By engaging in foresight research, clients are able to uncover emerging

consumer needs and behaviors, anticipate and seize growth opportunities,

define critical emerging issues shaping the future of their industry, mitigate

risk, and enrich decision-making.

About Innovaro

Innovaro®, is the only public company offering a comprehensive end-to-end innovation solution. With fully scalable solutions, whether for a

global 1000 company or small R&D lab or university scientist, we help our clients create breakthrough innovation, realize latent value in their

IP and accelerate their innovations to market. Leading companies trust us to create profitable growth, new revenue streams, enduring

capabilities and lasting value through innovation. NYSE Amex: INV - www.innovaro.com

Innovaro Foresight Services

http://www.socialtechnologies.com/FileView.aspx?fileName=AcquisitionofSocialTechnologies10-10-08.pdf

http://www.innovaro.com/


Who we serve.

Executive level professionals who work in trend and foresight functions,

strategy and planning, consumer insights, innovation, NPD, market

research at some of the world’s most recognizable organizations


http://images.google.com/imgres?imgurl=www.cbcf.org/corp/images/logo_ford.jpg&imgrefurl=http://www.cbcf.org/corp/sponsors.html&h=61&w=150&sz=8&tbnid=VJvb3TEG980J:&tbnh=36&tbnw=88&start=117&prev=/images?q=Ford+Motor+Company+logo&start=100&hl=en&lr=&ie=UTF-8&safe=off&sa=N

http://images.google.com/imgres?imgurl=www.csc.fi/mallinnus/images/tekes_logo.gif&imgrefurl=http://www.csc.fi/mallinnus/&h=78&w=300&sz=3&tbnid=RSuANbWPngQJ:&tbnh=27&tbnw=107&start=6&prev=/images?q=TEKES+logo&hl=en&lr=&ie=UTF-8&safe=off


Ways Companies Engage with Us

Research Subscription Custom Foresight Design Services

Research and analysis, trend

reports, scanning, and literature

reviews.

Custom projects for your most

important questions about the

future

Future-focused print, videos,

multimedia presentations, and

displays.


Foresight Research Subscription

Two research streams that provide insights about

the future of consumer life and technology:

Global Lifestyles helps our clients understand

how consumer life is evolving in key markets

around the world and what these changes

mean for their business.

Technology Foresight is the perfect resource

for professionals who need to get beyond the

churn of daily tech headlines and view

technology from a strategic POV and what the

changes mean for their business.

Categories:

• Basic Science/R&D

• Biotechnology

• Business Practices

• Chemistry

• Chemical

Engineering

• Computing

• Conflict & Security

• Construction

• Consumers

• Demography

• Economics

• Energy

• Environment

• Food & Agriculture

• Genetics

• Health & Medicine

• House & Home

• Infotech

• Infrastructure

• Leisure

• Manufacturing

• Materials Science

• Media

• Mobility

• Money

• Nanotechnology

• Natural Resources

• Politics

• Population

• Sensing

• Society

• Sustainability

• Telecommunications

• Transportation

• Values & Attitudes

• Work & Income

Download Samples: http://goo.gl/D97rI

http://goo.gl/D97rI


Breadth—recognizing that future opportunities and

threats will most likely come from outside one’s

immediate industry/category, we look broadly at

changes in consumer life and technology

Time horizon—we look out 2-25 years, but always

“walk back to today” to provide actionable

implications in every analysis so you can make

more effective decisions today.


Rigor—our research is written to be scannable

and easily digestible by busy professionals. We

synthesize dozens of sources but go far beyond

the surface analysis offered by many trend-spotting

services.



Subscribers receive:

• Leading Edge Thinking. Ongoing research streams that provide weekly insights about the future of consumer life and technology, delivered on a secure, easy-to-use website.

• Rich Database of Information. Access to complete database from past project years (over 1,100 briefs).

• Access to Experts. Exclusive webinars with Innovaro analysts and special guests provide a chance to dive into key themes and topics in an interactive setting.

• Enterprise-wide access. Access to our research is not based on a seat licensing agreement. An unlimited number of users from your organization can access our research.


Trend, Weak Signal, & Issue Identification studies

Sample projects:

• Trends and Factors Impacting the

Future of Games and Play

• Strategic Issue Identification: The

Housing & Real Estate Industry

Custom Trend and Foresight Research


White Space Exploration Projects

Sample projects:

• Growth Areas in Infant Nutrition

• New Growth Areas in the Smart Phone

Market



Hyun “Eddie” Cho

Age: 24

Ethnicity: Korean-American

Education: BA Economics, pursuing

MBA

Job: Grad student,

part-time DJ

Salary: $19,000

Relationships: Single

Lives in: San Francisco, CA

The Future of… Studies

Sample projects:

• The Future of American Men (SpikeTV)

• Consumer Profiles of the Food

Consumers in 2020



Scenario Planning Projects

Sample projects:

• Global Automotive Energy Scenarios

• Scenarios for the Future of Agriculture



Keynotes and Workshops


Samples:

• Global Food Manufacturer Trends Day

• Trends and Implications workshop for

Global Petcare company


Client Challenge: NAHB (National Association of Home Builders) hired us to identify social and demographic trends, regulatory changes, economic issues, environmental developments, and emerging technologies pertinent to the future of NAHB.

Process overview:

• Scan and identify 200+ trends/issues using our knowledgebase, fresh research, expert interviews, client insights, etc.

• Conduct a collaborative ranking process to identify top issues

• Research top ranked trends/ issues in greater depth

• Create a set of foresight briefs that analyze the top emerging issues (aka signals) and communicate findings in a scannable, information-rich format

• Foresight briefs include a concise definition of the trend/issue, an explanation of why it is growing in importance, and supporting evidence from inside and outside the industry

• Foresight briefs also include an analysis of how the issues and trends may reshape the client’s operating environment, with specific focus on business implications, opportunities, threats, etc.

Sample: Trend and Issue Identification Process

Organizations need a way to identify—and communicate in a unified voice—

the emerging trends and issues that they will face in the next decade.

Result: NAHB emerged from this process with a clear understanding of the emerging trends and

issues that they will face in the next decade. We also delivered a variety of specific courses of action

to address each individual issue. They are better equipped to set priorities and strategies and can

communicate a common message across the organization.


Client Challenge: Leading US Toy Manufacturer wanted to

explore how emerging social and technological changes apply

to the different US generations.

Process overview:

• Scan and identify 100+ trends/issues using our knowledgebase, fresh

research, expert interviews, client insights, etc.

• Analyze the trends for maturing and for applicability to different

generations in the context of the client’s industry.

• Map trends against timeline (2006-2015).

• Analyze map for “sweet spots” where confluence of consumer and

technological trends indicate opportunities for client organizations.

Result: Client gained a clear sense of the trends of greatest

import for various segments and/or generations – and

therefore for their different brands/products. The maps provide

a clear tool for identifying and communicating opportunities

and priorities throughout the organization.

Sample: Trend Timelines & Mapping Process

Understanding how ongoing and emerging trends apply to different segments

or generations—and communicating this in a highly visual format.

Tech Trends

Economic Trends

Competitive Trends


Hyun “Eddie” Cho

Age: 24

Ethnicity: Korean-American

Education: BA Economics,

pursuing MBA

Job: Grad student,

part-time DJ

Salary: $19,000

Relationships: Single

Lives in: San Francisco, CA

Sample: Foresight-Inspired Personas for Spike TV

Client Challenge: SpikeTV hired us to help it understand

where American guys are headed and how its segments are

changing.

Process overview:

• Our analysts identified and analyzed the most important trends

affecting American guys in areas such as relationships, gender roles,

and technology usage employing desk research and expert interviews.

• Research output was used to generate 20 hypotheses about the future

needs and behaviors of American guys and Spike’s viewers in

particular.

• These hypotheses informed qualitative and quantitative fieldwork,

which yielded a fresh segmentation analysis.

• Our team analyzed the survey data, segmentation, and focus group

output and integrated these findings with what we learned in the initial

trend scan and hypothesis development.

Result: We created two composite personas for each of Spike’s five segments, bringing

their viewers to life and putting a human face on the survey data. These personas were

used for programming ideation, during its “ad week” presentations, and to further Spike’s

thought leadership in the men’s research space.

Putting a human face on the future consumer.


Reasons to enhance communication of trend and

foresight research.

1. Education. Builds on existing efforts to educate constituents and

create awareness. Introduce the organization to the landscape of

macro themes and discrete trends.

2. Conversation. Fosters a conversation about trends within the

organization; gather feedback about where internal groups feel the

greatest opportunities lie; and gather feedback about other trends that

might be integrated into future frameworks.

3. Application. Helps internal constituents think about the “so what”

implications and how to apply the trends to their business.

Communicating Trend and Foresight Research


5 Ways Innovaro Brings Trends to Life:

1. Workshop Design and Support. From 1-hour trend briefings to co-

development and facilitation of multi-day events, Innovaro is ready to help you

deliver world-class trend and foresight workshops.

2. Trend Maps and Timelines. Poster-sized maps and timelines with custom

illustrations, photographs, data tables, and charts are an effective way to

communicate a POV on established and emerging trends.

3. Events and Futures Rooms. Events and futures rooms put people in face-to-

face contact with trend and foresight material in an interactive and visual way.

4. Electronic Newsletters. Build excitement and awareness about the trends

shaping your organization’s future through a professionally designed, monthly

HTML email newsletter.

5. Trend Cards. People are increasingly used to consuming content in bite-sized

chunks. A professionally-designed deck of trend cards can be given out at

events or even disseminated as “postcards” one macro trend at a time.

Foresight Communication Campaigns


Workshop Design and Support

Innovaro designs and conducts future-focused workshops as part of its custom projects and as stand-alone engagements. Ways we participate:

• Co-design the process for the event to ensure it meets internal goals and pushes

the group to think about the future

• Contribute content to the event from our internal trend knowledgebase and/or

Global Lifestyles and Technology Foresight, to complement internal megatrends

and trend expressions

• Co-lead the event using one of our experienced facilitators / futurists

• Design and deliver event collateral such as posters, trendcards, artifacts, etc.

to ensure that we bring the trends to life and that it is an interactive and

immersive event

• Capture workshop output and deliver a post-event PPT or document


Workshop Design and Support

Professionally designed and illustrated posters

provide a unique vehicle for delivering trend-

related content for workshops, innovation spaces,

and other venues.


Events and Futures Room

Events and Futures Rooms give teams the opportunity to learn about trends in an

interactive and visual manner. They can touch and inspect artifacts and see how the

trends are coming to life in the market today. These spaces invite discussion and

ideation among team members.


Trend Maps and Timelines

Innovaro helped a global

consumer electronics firm identify

emerging tech usage trends and

mapped them on a timeline

(2006-2015) to uncover changes

in behavior and future opportunity

hotspots.

Sample: Mapping the Evolution and Future of Tech Use


Trend Maps and Timelines

Our team identified key US trends impacting the US toy and game market and mapped

them on a timeline (2006-2016), according to their relevance to the five US generations.

Map elements were hyperlinked to supporting reports, indicators, etc. It helped solidify

the organizational view on generational trends and was used to explore NPD

opportunities in ideation sessions.

Sample: Mapping Trends by Generation


Trend Newsletters and Workshop Trendcards

Trendcards are often used in workshops

or to deliver trend information to users

in easy-to-digest pieces.

Innovaro has ghost-written email and

printed newsletters for a variety of

global retailers and CPG firms.


Apply Foresight Today

Innovaro’s syndicated and custom foresight research provides a way to explore how the future may unfold, but the insights drawn from our work are meant to be applied today. Here are some of the ways you can enrich corporate strategy and planning activities today:

Augment your market research with longer-term viewpoints

Build a shared sense of the future with colleagues

Identify emerging issues before they reach the mainstream

Validate and expand on the work of internal trend teams

Provide content for ideation sessions and “Trend Days”

Feed the front-end of your innovation process with trends, insights, discontinuities, and other forward-leaning content

Feed into LaunchPad, Innovaro's first-of-its kind integrated innovation software and services solution

http://innovaro.com/launch-pad

Mike Vidikan

Account Executive


[email protected]

Mobile: 202.669.8055