Innovation By Design -- Attitude

introduction

attitudecontext

methods

organize

Friday, February 19, 2010

design exercise #1


Do something with a piece of paper to make it stand.


Do four more times.


Choose the best one.


Make it better.


Think how you can make it better.


discussion


what is your example of good design?


What is design?


What is design?

de-sign verb

etymology: Middle English, to outline, mean, from Anglo-French + Medieval Latin; Anglo-French designer to designate, from Medieval Latin designare, from Latin, to mark out, from de+signare to mark

date: 14th century

transitive verb

1: to create, fashion, execute, or construct according to plan : DEVISE, CONTRIVE

2a: to conceive and plan out in the mind <he designed the perfect crime> b: to have a purpose : INTEND <she designed to excel in her studies> c: to devise for a specific function or end <a book designed primarily as a college textbook>

4a: to make a drawing, pattern, or sketch of b: to draw the plans for <design a building>

intransitive verb

1: to conceive or execute a plan

2: to draw, lay out, or prepare a design


What is design?

de-sign noun

date: 1569

1a: a particular purpose held in view by an individual or group <he has ambitious designs for his son> b: deliberate purposive planning <more by accident than design>

2: a mental project or scheme in which means to an end are laid down

4: a preliminary sketch or outline showing the main features of something to be executed <the design for the new stadium>

5a: an underlying scheme that governs functioning, developing, or unfolding : PATTERN , MOTIF <the general design of the epic> b: a plan or protocol for carrying out or accomplishing something (as a scientific experiment); also : the process of preparing this

6: the arrangement of elements or details in a product or work of art

7: a decorative pattern <a floral design>

8: the creative art of executing aesthetic or functional designs


good design is

powerful


some change the industry even before

they are sold.Friday, February 19, 2010

some make

things radically

simpler


some distort the reality


some changes the city forever


some place is designed to impress you


design thinking


a mindset that contrasts with decision

mindset


let’s listen from designers












What is the difference between design and art?


What is the difference between design and management?


design vocabulary


customer


service


constraints


improvise


bricolage


give & takewithout compromising

the core


tinkering


multiple models


default


frame and re-frame


form-giving


visualize ideas


think with hands


seeing what is not there


whole


intense focus on meaning


playful


context


design exercise #2


write down as many different uses that you can think of for a brick.


what do you see in the next slide?








now what do you see?



10 thoughts on design


1.design is what differentiates us from other creatures.


2. design is NOT about

making things prettier


3. design is about

emotion, connection,

and experience


4. design is what & why I love. L.O.V.E


5. design is what makes me MAD


6. design is what separates ok service transactions and memorable events


7.designers think with their hearts, eyes, and hands


8.design is being playfulFriday, February 19, 2010

9. design is a way to visualize and materialize ideas


10. good design is good business -- IBM


Technology

Innovation By Design -- Attitude