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This is a business idea that I am promoting at my work. I call it Sustainability Intelligence. Its a mix of business intelligence and sustainable development. I am looking at the market opportunities for creating software that executives can use to track/report/predict the social, environmental and economic performance of their organizations in a standardized way. SAS Institute (top business intelligence company in terms of vision and strategy) already has such a product. I want to create an open source version so that it can be adopted by smaller organizations who can't afford enterprise software.
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Major change in Corporate Social Responsibility
Quote: “Shareholders interests are no longer black and red. Green
no longer refers to the dollar… As corporate social responsibility evolves, organizations will be held accountable on economic, social and environmental levels.”
Mike McNulty, Sustainability Intelligence: The Future of Enterprise Software
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Why is Mike here?(and how can we get rid of him)
The International Institute
for Sustainable Development
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What is Sustainable Development?
United Nations: Bruntland Commission
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What is Sustainability Intelligence (according to Mike)?
Sustainable Development
+ Business
Intelligence =
Sustainability Intelligence
SI is BI… but with 3 bottom lines:
• Economic Capital• Social Capital• Environmental Capital
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Why is Sustainability Intelligence necessary?
As today’s managers use business intelligence to report and track economic indicators, managers of tomorrow will have 2 new dimensions of organizational indicators to deal with, due to:
– Broader definition of Corporate Responsibility
– More demanding shareholders
– Governmental regulations & political pressure
– Economic opportunity
– Increased Awareness and Education
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How neglected was Sustainable Development yesterday?
“The fact of the matter is that today, stuff-selling mega-corporations have a huge influence on our daily lives. And because of the competitive nature of our global economy, these corporations are generally only concerned with one thing.. the bottom line. That is, maximizing profit, regardless of the social or environmental costs.”
David Suzuki: Environmental Advocate
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How important is SD today? (Economic view)
“For the past 25 years, the motor of the world economy was consumption by the American consumer… So that motor is now switched off, It’s finished... You need a new motor… We have a big problem: Global Warming. That could be the motor of new economy in years to come.”
Economist: George Soros http://www.youtube.com/watch?v=nDiX9N0p1sw
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How important is SD today? (Educational view)
New kind of degree:
• The MDP (Masters of Development Practice) will be like an MBA or MD
• International status• bridges four main areas—the health sciences, natural
sciences, social sciences and management
http://www.macfound.org/site/c.lkLXJ8MQKrH/b.4284677/apps/s/content.asp?ct=6223813
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Obama’s plan:• strategically investing $150 billion over the next ten years to
catalyze private efforts to build a clean energy future• economy-wide cap-and-trade program to reduce greenhouse gas
emissions 80 percent by 2050. • Ensure 10 percent of our electricity comes from renewable sources
by 2012, and 25 percent by 2025. http://www.youtube.com/watch?v=n6R0et_IZ7w
How important is SD today? (Political view)
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Conclusion
The world is facing a unique set of problems:
Solving those problems will require unique tools
The Need for Sustainability Intelligence is near:
Stela is well positioned to provide the supply
How can we do it?:
Sustainability Intelligence part 2: Delivering???
