Integrating your digital activity Tips for collaborative working

What we’ll cover

Why we’re inspired by the Beach Boys

What we did in MS Week 2013

Tips for successful integration

Overcoming silos

Good, good, good, good

foundations

Digital representative in each team

Regular joint planning meetings

Sharing analytics and learning together

What is MS Week for?

MS Week 2013

Biggest ever survey of people with MS in

UK

Huge opportunity to influence

policymakers

Needed to engage people affected by MS

Multiple departments needed to work

together

Campaign elements

How we did it

Broad theme identified early

Clear objectives & audiences

The right team

Regular communication

Coordinated decision-making

Maximised opps for integration

Supporters engaged 12,000 unique visits

(double MS Week 2012)

6,800 supported campaign

90% sent letter to health minister

150% increase in Facebook reach

35% email open rate &

35% click-through rate

42 celebrities

supported campaign

Campaigns community

up by 40%

Pressure applied via media

Policymakers on board

Key influential

stakeholders showed

support

Policymakers made

commitments to

change

What could have been better?

Longer-term forecasting of activity

Simplification

Forward planning – what happens next

Tips for good integration

Coordinated decision-making

Establish common goals/risks

Realistic timeframes

Clear communication flow

Post-campaign analysis

But don’t forget

good foundations!

And if all else fails…